August SAAR Continues to Soar
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CHICAGO -- Aug. 27, 2014: Cars.com forecasts August light, new-vehicle sales will hit 1,503,640 units, up 0.2 percent year-over-year and 4.8 percent from July. A SAAR of 16.6 million is expected for the month, an increase of 4.1 percent from August 2013 and 0.7 percent month-over-month.
Retail sales are expected to make up 87 percent of total sales in August, up 2.0 percent from August 2013.
"Summer clearance discounts on outgoing 2014 model-year vehicles and the arrival of new 2015 selections helped propel August sales to their highest levels in nine years," said Jesse Toprak, chief analyst for Cars.com, a leading car shopping site and automotive digital marketing company. "We expect sales to continue at a healthy pace through the end of the year, finishing out 2014 with 16.3 million total new-car units."
| Unit Sales | |||
|
Manufacturer | August 2014 Sales Forecast | YoY | MoM |
| Fiat Chrysler | 192,426 | 16.2% | 14.8% |
| Ford | 215,640 | -2.2% | 2.0% |
| GM | 273,452 | -0.9% | 6.8% |
| Honda | 154,681 | -7.1% | 13.8% |
| Hyundai/Kia | 120,238 | 1.8% | 0.8% |
| Nissan | 119,252 | -1.0% | -1.8% |
| Toyota | 218,110 | -5.8% | 1.1% |
| Volkswagen Group | 51,468 | -10.8% | 4.0% |
| Total | 1,503,640 | 0.2% | 4.8% |
| Market Share | |||
|
Manufacturer | August 2014 Sales Forecast | Jul-14 | Aug-13 |
| Fiat Chrysler | 12.8% | 11.7% | 11.0% |
| Ford | 14.3% | 14.7% | 14.7% |
| GM | 18.2% | 17.8% | 18.4% |
| Honda | 10.3% | 9.5% | 11.1% |
| Hyundai/Kia | 8.0% | 8.3% | 7.9% |
| Nissan | 7.9% | 8.5% | 8.0% |
| Toyota | 14.5% | 15.0% | 15.4% |
| Volkswagen Group | 3.4% | 3.4% | 3.8% |