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Virgin Mobile Canada and MINI Canada Give Someone a Chance to Win

mini 5 door

Members get the chance to win an unforgettable motoring experience


TORONTO -- July 7, 2014: Today, Virgin Mobile Canada announced a returning partnership with MINI Canada that makes driving down the open road even better for one lucky Virgin Mobile Member. Sleek and sexy, a brand spankin' new MINI is now up for grabs. Until October 1, 2014, Canadians with Virgin Mobile service can enter for their chance to drive off in the new 2015 MINI. The winning Member will get to rock the New MINI for 365 days, enjoying jealous stares and more smiles per gallon than ever before.

"Last year, our Members couldn't wait to get behind the wheel of a MINI," said Joseph Ottorino, managing director, Virgin Mobile Canada. "The MINI Member Benefit was one of our most-popular experiences offered last year. We're excited to team up with MINI again, to give Members another chance to ride off in this must-have car. What has your phone done for you lately?"

This marks the second year Virgin Mobile and MINI have teamed up to give Members the chance to win a memorable joy ride. The experience is even more enticing this year because it features the New MINI. This car brings the same hallmark go-kart handling and driving excitement characteristic of the brand, but is bolstered by efficient Twin Power Turbo engines, new levels of comfort and interior refinement, and driver connectedness that only MINI can offer. The winner will get to take home this vehicular thriller and test out its cornering abilities that have wooed legendary drivers for decades.

"This MINI is now more than ever the benchmark for extreme driving fun," said Adam Shaver, director, MINI Canada. "The car is an icon, and whoever earns the right to drive it for a year will know that better than anyone by the end of the year. Scratch that. They'll know it immediately. The moment they sit in the driver's seat, they'll understand what the MINI experience is all about: handling, performance, and above all else, fun."

How does the contest work?

Virgin Mobile Members interested in driving off in the brand new MINI will need to navigate the following steps:

Head to the dedicated MINI Member Benefit landing page. Fill out the online form with their name, email address and mobile number. A unique PIN code and URL will be sent via SMS to their Virgin Mobile phone. Members will then head over to and input their code online on the dedicated page. Hit enter now and wait! The winner will be contacted once the contest closes. The winning Member must follow and meet all applicable driving requirements in their province or territory of residence, and the terms of agreement for the vehicle to claim the prize. For more info about the prize and full contest details, head to the MINI Member Benefit page online.