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ŠKODA reveals importance of in-car comfort as motorists spend three years in a car during their lifetime


Most time consuming activities faced by drivers include a six-month wait at traffic lights Staggering statistics to be aired in new TV advert for ŠKODA Superb flagship model

Milton Keynes--May 1, 2014: ŠKODA will be encouraging motorists to get as comfortable as possible in their cars, as part of a new four-week-long TV advertising campaign for its spacious and luxurious flagship model Superb. Research by the vehicle manufacturer has revealed that after passing their driving test, an average person will spend at least three years of their life at the wheel. This is the equivalent of driving the 478,700-mile return journey from Planet Earth to the moon.

Following a detailed analysis of data, the Czech carmaker has uncovered some of the most time consuming and arduous obstacles that motorists face in those 36 months. Traffic signals are one of the biggest barriers to staying on the move and cause individuals to be stationary for over 260,000 minutes (equivalent to six months) whilst waiting for a red light to turn green. Getting caught in a herd of sheep is comparably quick, with people only being held up for 20 seconds throughout their driving career.

In addition, the research illustrates that generosity comes at a cost, because a total of 528 hours-or 22 days-is spent sitting in a car waiting for loved ones to arrive. In addition, to keep vehicles looking sparkling clean, nearly an entire day is spent in and amongst the bristles and water jets of a car wash. All of these thought-provoking findings will be shown during a new commercial for ŠKODA’s top of the range Superb which will be aired on the UK’s TV screens from this Sunday, 04 May.

Sarah Chapman, Communications Manager for ŠKODA UK said: “The new advert celebrates the very best of our Superb flagship model. How a person feels in the driving seat and the level of comfort of passengers are critical factors in making any journey a pleasurable experience – qualities that the Superb brings with class-leading levels of space. The Superb also delivers on practicality, value for money and a low carbon footprint, which are all of prime importance when choosing a car.”