Subaru Reports Best Month Ever
 2014 Subaru Forester |
Best first quarter in company history
- Best ever month for Forester
- Best ever month for XV Crosstrek
- Best month in 10 years for WRX
CHERRY HILL, NJ--April 1, 2014: Continuing its long sales streak, Subaru of America, Inc. has reported record sales of 44,479 vehicles for March 2014. This is an increase of 21% over the March 2013 sales of 36,701 and means the company has now set consecutive monthly sales increases for the past 28 months.
The Forester and XV Crosstrek model lines both significantly contributed to the company's strong March sales and also its performance so far in 2014, which saw the company post first quarter sales of over 100,000 for the first time.
Furthering optimism around the brand, an all-new Legacy sedan model was shown this February and more new models are expected from the company later this year.
"We are delighted to have once again delivered record results," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "2014 looks already set to be our seventh year of consecutive sales growth, with more new product to come."
|
Carline |
March 2014 |
March 2013 |
% Chg |
2014 YTD |
2013 YTD |
% Chg |
|
Forester |
13,846 |
9,050 |
53.0% |
35,390 |
21,144 |
67.4% |
|
Impreza |
5,908 |
5,327 |
10.9% |
14,719 |
14,432 |
2.0% |
|
Impreza WRX |
2,181 |
1,727 |
26.3% |
5,515 |
4,519 |
22.0% |
|
Legacy |
3,234 |
4,400 |
-26.5% |
8,544 |
11,329 |
-24.6% |
|
Outback |
11,729 |
10,453 |
-12.2% |
28,926 |
28,101 |
2.9% |
|
Tribeca |
139 |
151 |
-7.9% |
353 |
504 |
-30.0% |
|
BRZ |
857 |
905 |
-5.3% |
2,066 |
1,788 |
15.6% |
|
XV Crosstrek* |
6,585 |
4,688 |
40.5% |
16,875 |
10,710 |
57.6% |
|
TOTAL |
44,479 |
36,701 |
21.2% |
112,388 |
92,527 |
21.5% |
*includes hybrid sales of 725