BMW FORCE INJECTION BOOSTER -- DRIVING SLOW NEVER FELT SO FAST

BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.

April 1, 2014: BMW’s new Force Injection Booster simulates the effects of spirited driving, even when commuting at slower speeds, to create a thrilling ride. When activated at speeds under 20mph, the Force Injection Booster (FIB) works by extracting kinetic energy from the car’s engine and converting it into positive g-forces. These are then channelled directly at the driver and passengers through the air conditioning vents, while a mild electric current is delivered through the front seats, to simulate the same exhilarating feeling of driving at high speed*.

This technology comes complete with the BMW AirNet®, the latest in hair protection technology, to ensure that occupant’s don’t have to compromise between personal style and driving performance.

Professor Mika Notbetrü, Head of BMW Innovation, describes FIB technology as “Mind-blowingly unbelievable”.

The Force Injection Booster will be available across the BMW range from 1 April, 2014.

*Face alteration is not permanent