The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer Names Seven Business Leaders to Judge Second Annual Hackomotive


SANTA MONICA, CA--Feb. 18, 2014: Seven tech, marketing and automotive business leaders from across the country are confirmed as judges for's second annual Hackomotive, a three-day event in which participants develop products and ideas that promote a better car shopping experience. This year's event, to be held at's Santa Monica, Calif. headquarters February 25-27, will include inspiring talks, networking opportunities and brainstorming sessions.

The participants will present their innovations in a "Shark Tank"-style format to the panel of judges, who will award a $20,000 grand prize to the first place winner, $10,000 for second place and $5,000 for third place.

The judges slated to determine Hackomotive's winning teams are:

Michelle Denogean, Chief Marketing Officer at Michael DeSimone, President and CEO of DeSimone Group Investments Holly Dudley, Director of Enterprise Sales at Prosum Technology Services Jamie Foley, Vice President at MWW Public Relations Daniel Gage, Director of Communications & Public Affairs for the Alliance of Automobile Manufacturer Tony Rimas, Managing Partner at Fraser McCombs Capital Oren Weintraub, Founder and CEO of Authority Auto and

Full bios of Hackomotive's judges can be found at Hackomotive.

In addition to awarding the prize money, may also select one or more winning product or idea for acceleration.

The application process for this year's event is now closed, but interested parties can learn more about Hackomotive 2014 at Hackomotive and follow @hackomotive on Twitter.

Over 120 consumers, dealers, automaker representatives, designers and technologists participated last year in the inaugural Hackomotive, in which $28,000 was awarded to the creators of the top four ideas. The two grand prize-winning teams proposed social media sites that would help car buyers identify and work with salespeople whose expertise and specialties best fit their needs. More details on last year's winning prototypes can be found at Hackomotive 2013.