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New Mitsubishi Dealership In Dundee

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DUNDEE, UNITED KINGDOM – Feb 11, 2014: A NEW Mitsubishi dealership has opened in Dundee, creating jobs and renovating a site that has been empty for more than three years.

Autoecosse Mitsubishi opened today (February 10) in the newly refurbished old showroom in Kingsway East.

Chairman Richard Lawson, who owns Autoecosse in Monifieth Road, Broughty Ferry, has been in the motor trade since 1971 and previously ran a successful Mitsubishi dealership in Kirriemuir in the 1970s and 80s.

Richard, who founded Autoecosse in Dundee in 2005, said: ‘We’re really looking forward to opening our new Mitsubishi dealership. This site has been empty for three-and-a-half years so it’s great news for the area that we have been able to regenerate it and create jobs.’

Autoecosse have consistently been among the best sellers for their other franchises and Richard said: ‘We certainly intend to be one of the bigger Mitsubishi dealers in the UK and set very high standards in all that we do. Our main focus is customer care and we have many customers who we have been dealing with since for many years because we have built up long term relationships and catered for their motoring requirements. That’s the backbone of the company and we fully intend to provide a superb experience to new and current Mitsubishi owners.’

Richard’s Co- Director and Mitsubishi Dealer Principal Tim Hancock is the driving force behind the new operation and will lead the development of the Mitsubishi brand in the region. He said: ‘We are all very enthusiastic about the potential in the area for the Mitsubishi brand – the range is fantastic, the quality is exceptional and we can market the models with great confidence.’

Tim has taken on new sales executives and technicians who are currently undergoing training and induction. Once the dealership is up and running he expects the number of Autoecosse staff to almost double from 16 to 30.

He said: ‘We feel that Mitsubishi is a brand that will do very well in this area and we think that we will have a very successful future together.’

Both Richard and Tim complimented the Mitsubishi head office team for the professional manner in which the franchise negotiations were handled and concluded: ‘the level of professionalism was excellent and that gave us great confidence to invest for the long term in the Mitsubishi franchise.’

Autoecosse joins the Mitsubishi network at an exciting time for the brand. Mitsubishi Motors in the UK was the fastest growing mainstream car brand of 2013, with figures from the Society of Motor Manufacturers and Traders (SMMT) showing sales were up 38% in 2013, compared with 2012.

The new cars in the range, Mirage and Outlander, have played their part in this sales increase while the award-winning L200 pick-up truck was the market leader in 2013.

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: ‘We are delighted to welcome Richard and his team to the Mitsubishi family. His dealership is already well integrated into the local community and it’s exciting to see the new showroom taking shape.

‘Autoecosse Mitsubishi is joining our network at a very exciting time and we naturally wish the business every success.

‘We are attracting more and more customers to our brand, with great vehicles and first-class customer service, and we are sure Autoecosse Mitsubishi will become part of our success story very quickly.’