The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

51st Design Automation Conference (DAC) Announces Keynoters for the New Automotive Systems and Software Track


Design Automation Conference 2014

LOUISVILLE, CO--Feb. 6, 2014: James Buczkowski, Henry Ford Technical Fellow of Ford Motor Company, and Jim Tung, MathWorks Fellow of MathWorks, Inc., will keynote the Automotive Systems and Software Track at the 2014 Design Automation Conference (DAC) being held at the Moscone Convention Center in San Francisco, Calif., from June 1 – 5, 2014. Buczkowski and Tung will explore the key trends shaping the future of automobiles and examine what it will take to design the electronics that will power automation.

The immense increase in automobile automation will span many dimensions – including safety, connectivity, and infotainment. From complementary perspectives, Tung and Buczkowski will discuss the many technologies that will need to come together across the automotive supply chain for automation to become a reality.

These Fellows believe that semiconductor and electronics technologies will continue to push the limits of hardware and software co-design and integration of sensors, mathematics, and algorithms. Safety, communication, navigation, and entertainment applications onboard next- generation automobiles will require taut integration with semiconductors, and design tools that enable streamlined design and verification of hardware and software implementations.

The Automotive Systems and Software Track keynote “Automating the Automobile” will take place at 9:00am on Tuesday, June 3, 2014 at DAC.

As the primary venue for the design and automation of electronic systems, DAC offers outstanding training, education, exhibits and superb networking opportunities for designers, researchers, tool developers and vendors. Advance registration for the conference opens March, 27, 2014. For more information visit

About James Buczkowski

Jim Buczkowski is a Henry Ford Technical Fellow and director, electrical and electronics systems research and innovation. He is responsible for the research and design of electrical and electronic systems including in-car information and entertainment, telematics, driver information, and active safety systems for Ford vehicles globally.

Buczkowski has been with Ford for 33 years and has experience in electronics design, electronics manufacturing (including manufacturing assignments in Spain as well as the United States), product development quality, and manufacturing and supply chain information technology. He’s been involved in or led key projects including Ford SYNC and MyFord Touch connectivity systems, Ford’s Common Global Electrical architecture and, early in his career, Ford’s first 16- and 32-bit powertrain controls electronic designs. He holds a bachelor’s degree in computer engineering and a master’s degree in electrical engineering, both from the University of Michigan.

About Jim Tung

Jim Tung is a 25-year veteran of MathWorks, holding the positions of vice president of marketing and vice president of business development before assuming his current role as MathWorks Fellow focusing on business and technology strategy and analysis.

Tung has collaborated with engineering and management teams in many Tier-1 automotive OEMs and suppliers worldwide to help them adopt model-based design in their engineering processes. He regularly presents plenary and keynote talks at automotive and electronics conferences worldwide, focusing on innovation as well as modeling, design, and verification methodologies.

Tung previously held marketing and sales management positions at Lotus Development and Keithley DAS, a pioneering manufacturer of PC-based data acquisition systems. He holds a bachelor's degree from Harvard University.