New-Car Transaction Prices Down More Than One Percent In January 2014
 |
IRVINE, CA--Feb. 3, 2014: Wrapping up the first month of the new year, experts from Kelley Blue Book KBB report the estimated average transaction price for light vehicles in the United States was $32,391 in January 2014. New-car prices decreased $464 (down 1.4 percent) from December 2013, while increasing $479 (1.5 percent) year-over-year.
"It comes as no surprise new-car shoppers cashed in on the holiday deals available toward the end of December, particularly from higher-priced luxury brands," said Karl Brauer, senior analyst for Kelley Blue Book. "This increase in luxury sales during the holidays often creates a drop in overall transaction prices between December and January. However, if manufacturers keep inventory levels and incentive spending in check we could see transaction prices increase throughout 2014."
| Manufacturer | January 2014 Transaction Price (Avg.) | December 2013 Transaction Price (Avg.) | January 2013 Transaction Price (Avg.) | Percent Change December 2013 to January 2014 | Percent Change January 2013 to January 2014 |
| American Honda (Acura, Honda) | $27,615 | $27,571 | $27,086 | 0.2% | 2.0% |
| Chrysler Group (Chrysler, Dodge, Fiat, Jeep, RAM) | $32,088 | $32,633 | $31,045 | -1.7% | 3.4% |
| Ford Motor Company (Ford, Lincoln) | $34,840 | $34,364 | $33,666 | 1.4% | 3.5% |
| General Motors (Buick, Cadillac, Chevrolet, GMC) | $35,628 | $36,319 | $34,882 | -1.9% | 2.1% |
| Hyundai-Kia | $24,470 | $24,038 | $24,356 | 1.8% | 0.5% |
| Nissan North America (Nissan, Infiniti) | $28,571 | $29,256 | $28,948 | -2.3% | -1.3% |
| Toyota Motor Company (Lexus, Scion, Toyota) | $30,869 | $32,226 | $29,881 | -4.2% | 3.3% |
| Volkswagen Group (Audi, Volkswagen) | $33,785 | $35,664 | $33,779 | -5.3% | 0.0% |
| Industry | $32,391 | $32,855 | $31,912 | -1.4% | 1.5% |