The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Toyota January 2014 Sales: 146,365 units, A Decrease of 7.2% from January 2013


Lexus up about 9 percent; All-new Highlander and RAV4 post double-digit gains in January

TORRANCE, CA--Feb. 3, 2014: Toyota Motor Sales (TMS), U.S.A., Inc., today reported January 2014 sales results of 146,365 units, a decrease of 7.2 percent from January 2013 on both a daily selling rate (DSR) and raw-volume basis.

Toyota division posted January 2014 sales of 128,728 units, down 9 percent year-over-year on both a DSR and raw-volume basis.

“January was off to a solid start, but weather conditions slowed industry sales in key markets late in the month,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, we’re pleased with our retail sales and strong truck results, and we expect to see growth back in February.”

Lexus reported January sales of 17,637 units, an 8.8 percent increase on both a DSR and raw-volume basis.

"Our great selling line-up of luxury utility vehicles and another big month from IS combined to give Lexus one of the few nameplate increases for the month of January," said Jeff Bracken, Lexus group vice president and general manager.

Other Highlights:

All-new Corolla records monthly sales of more than 22,700 units TMS hybrids retain more than half of the market Toyota division trucks up 6.5 percent All-new RAV4 up more than 45 percent; best-ever January All-new Highlander up nearly 21 percent All-new Tundra up 12.6 percent Lexus luxury utility vehicles up about 15 percent All-new Lexus IS posts triple-digit gains Lexus RX up nearly 4 percent Lexus GX up nearly 97 percent Lexus LX up more than 7 percent

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume