A Cold January Stalls Car Sales
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SANTA MONICA, CA--Jan. 30, 2014: The relentless blast of winter weather likely kept car shoppers away from dealerships in January, says Edmunds.com. Edmunds.com forecasts that 1,036,533 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.6 million. The projected sales will be a 23.6 percent decrease from December 2013, and a 0.6 percent decrease from January 2013.
January's weather complications mean that sales will likely be made up in February. Fortunately, says Edmunds.com, car shoppers will find a friendly buying environment to make their big purchases.
"Even though 2013 year-end sales events have long passed, market conditions remain quite favorable for buyers," says Edmunds.com Chief Economist Lacey Plache, PhD. "In particular, interest rates, monthly lease payments, and trade-in values are all at some of the best levels expected for the foreseeable future."
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SALES VOLUME FORECAST, BY MANUFACTURER | |||||
|
Sales Volume |
Jan-14 Forecast |
Jan-13 |
Dec-13 |
Change from Jan 2013* |
Change from Dec 2013* |
|
GM |
176,541 |
194,699 |
230,157 |
-9.3% |
-23.3% |
|
Ford |
155,819 |
165,863 |
216,592 |
-6.1% |
-28.1% |
|
Toyota |
151,195 |
157,725 |
190,843 |
-4.1% |
-20.8% |
|
Chrysler Group |
128,322 |
117,731 |
161,007 |
9.0% |
-20.3% |
|
Honda |
98,066 |
93,626 |
135,255 |
4.7% |
-27.5% |
|
Nissan |
88,070 |
80,919 |
109,758 |
8.8% |
-19.8% |
|
Hyundai/Kia |
82,182 |
80,015 |
96,636 |
2.7% |
-15.0% |
|
VW/Audi |
37,620 |
39,074 |
51,028 |
-3.7% |
-26.3% |
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Industry |
1,036,533 |
1,042,530 |
1,356,984 |
-0.6% |
-23.6% |
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*NOTE: January 2014 had 25 selling days, January 2013 had 25 and December 2013 had 25. | |||||
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MARKET SHARE FORECAST, BY MANUFACTURER | |||||
|
Market Share |
Jan-14 Forecast |
Jan-13 |
Dec-13 |
Change from |
Change from December 2013 |
|
GM |
17.0% |
18.7% |
17.0% |
-1.6% |
0.1% |
|
Ford |
15.0% |
15.9% |
16.0% |
-0.9% |
-0.9% |
|
Toyota |
14.6% |
15.1% |
14.1% |
-0.5% |
0.5% |
|
Chrysler Group |
12.4% |
11.3% |
11.9% |
1.1% |
0.5% |
|
Honda |
9.5% |
9.0% |
10.0% |
0.5% |
-0.5% |
|
Nissan |
8.5% |
7.8% |
8.1% |
0.7% |
0.4% |
|
Hyundai/Kia |
7.9% |
7.7% |
7.1% |
0.3% |
0.8% |
|
VW/Audi |
3.6% |
3.7% |
3.8% |
-0.1% |
-0.1% |