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Hyundai Motor Strengthens European Fleet Team To Drive Qualitative Growth


OFFENBACH, GERMANY – Jan 29, 2014: Hyundai Motor Europe has appointed Adrian Porter to the newly-created position of European Fleet Director, based at the company’s European headquarters in Offenbach, Germany.

Porter, 45, will have responsibility to lead the Field Fleet team, as well as the Analysis and Remarketing division, and will report to Vice President of Sales & Fleet, Thomas Schmid. He joins Hyundai with an extensive knowledge of the European fleet and used-vehicle markets, having previously held positions at Automotive Resources International (ARI), Daimler AG, Honda and Ford.

The addition of British-born Porter strengthens Hyundai’s European Fleet team as the company looks at further qualitative growth opportunities in 2014.

Hyundai is targeting a 2,6% share of the corporate fleet sector in 2014 up from 2,2% in 2013. Porter will oversee the implementation of qualitative enhancements needed to achieve this goal, as well as the ongoing introduction of dedicated Fleet Business Centres and a sustained drive to grow both used car volumes and values via the company’s vehicle remarketing programme.

Thomas Schmid, Vice President of Sales & Fleet, commented: “Hyundai’s primary aim for 2014 is to continue enhancing the quality of its operations in Europe. Sustainable growth in the fleet business is a core part of our business strategy, and Adrian will direct a number of qualitative improvements to our fleet operations.”

Adrian Porter added: “This is a great opportunity and I’m delighted to join Hyundai Motor Europe in this newly-created role. We’re aiming to raise the profile of the Hyundai brand in the international fleet market, competing head-to-head with major players in the industry.”