VinSolutions Launches New Corporate Logo and Brand Identity

OVERLAND PARK, KS--Jan. 26, 2014: VinSolutions, the marketplace leader and developer of internet-based customer relations management (CRM) and internet lead management (ILM) for the automotive industry, announced today it has launched a new corporate logo and brand identity.

"VinSolutions understands the challenges automotive dealerships face with today's shoppers — who shop differently, communicate differently and buy differently," said Brian Skutta, vice president and general manager of VinSolutions. "We put the shopper at the center of our solutions so our dealers are empowered to better serve their evolving needs. Our new logo and branding reflect this focus visually by bringing the vehicle shopper to the center of our name. The new tagline, 'Make Every Connection Count' is our promise to better equip dealers to have more successful interactions with all of their customers, no matter how they prefer to engage and shop."

"The launch of this new brand comes at an exciting time for the company," said Skutta. The past 6 years have shown significant growth in our dealer base and in our product offerings. There is no better time than now to unveil a new identity that so powerfully represents what VinSolutions stands for."

The new logo and brand identity is being rolled out in a nationwide advertising campaign, as well as at the National Automotive Dealership Association Convention & Expo, held in New Orleans, January 24–27.