Hyundai - Lending A Hand Where It's Needed Most

SYDNEY – Jan 8, 2014: Hyundai Motor Company Australia has today announced a joint initiative with Hyundai’s Australian Dealer Network which sees the establishment of ‘Hyundai Help for Kids’. The programme hopes to grant close to $1.5 million to not-for-profit organisations that support Australian youth under the age of 18. Funding is raised via 50:50 Hyundai and Hyundai Dealer contributions from every vehicle sold from 1st January, 2014.

‘Hyundai Help for Kids’ is part of Hyundai Motor Company’s global Corporate Social Responsibility movement, called ‘Moving the World Together’, which aims to contribute to the development and welfare of local communities around the world.

Hyundai’s Australian enterprise will offer grants to a range of organisations focused on delivering support to children and the families who support them. Through sport, culture, education, health, community engagement, and social welfare, ‘Hyundai Help for Kids’ will provide vital funding and vehicle assistance.

“As a growing organisation which places customers at its heart, it’s time for Hyundai to step forward and give some support to the future of young Australians,” said Charlie Kim, Chief Executive Officer, Hyundai Motor Company Australia. “Our National Dealer Network is a key partner in everything we do, and they have joined us in designing a truly worthwhile programme for Hyundai in Australia.”

Hyundai Motor Company Australia has already committed assistance to a number of welfare programmes for young Australians. Since 2007, the Hyundai Goals for Grassroots programme has seen over 170 soccer clubs share close to half a million dollars, providing financial assistance to junior players around the country and helping to encourage children to enjoy a healthier lifestyle.

The first entity to benefit from ‘Hyundai Help for Kids’ is the Kids’ Tennis Foundation, which will receive a donation of $40,000 this week via the Hyundai Hopman Cup Aces programme, designed to give underprivileged kids a meaningful introduction to the game.

A ‘Hyundai Help for Kids’ website is being established as the ‘hub’ for communication and resources, and will offer eligible organisations the opportunity to apply for grants. The programme and its website will be officially launched at Hyundai’s national dealer meeting in February.

Hyundai and the Hyundai Dealer Network look forward to releasing more details about ‘Hyundai Help For Kids’ as the year progresses and trust that this initiative can make a worthwhile difference to young people in the Australian community.