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Mazda Breaks 100,000 Sales, Tops Two Segments, Third Overall


SYDNEY – Jan 6, 2013: Mazda, for a second consecutive year, sold in excess of 100,000 new vehicles; it topped two sales segments and cemented its place as one of Australia’s top three car brands.

According to VFACTS figures released today, Mazda sold 103,144 new cars, SUVs and utilities in 2013 for a 9.1 per cent market share; it was the third most popular brand and the leading full-line importer.

Mazda3 - one of Australia’s most popular cars – led the way with 42,082 annual sales. Its December tally of 4,022 was one of Mazda3’s best results of 2013 as buyers flocked to take advantage of the sharp run-out price from $19,990 drive-away. All-New Mazda3 arrives into showrooms later this month.

For the second time in the last three years, Mazda2 took out the title of the country’s favourite light car, with 15,167 finding new homes in 2013.

CX-5 set a number of new records in 2013. It eclipsed its 2012 record year of 15,861 sales with 20,129 in 2013 – up by 27 per cent – and it was the nation’s favourite SUV.

Thanks to improved supply, BT-50 also set a new all-time record in 2013 with 13,702 sales beating the previous record of 11,848 by almost 16 per cent.

With recent wins at Drive Car of the Year and Australia’s Best Cars, Mazda6 enjoyed its best year since 2008, with 7,701 sales last year. Sales have risen by over 30 per cent since 2011 thanks to the arrival of the All-New Mazda6 in late 2012. With a gap of almost 4,500 units to its nearest rival, Mazda6 was again the nation’s number one selling mid-sized import.

Mazda Australia managing director, Martin Benders said: “2013 marks the second time that we have sold over 100,000 new vehicles in a calendar year and we’re extremely grateful to the Australian public for their ongoing support of the Mazda brand. Our SKYACTIV-based products in the form of CX-5 and Mazda6 have continued to be popular with buyers and with the new SKYACTIV-based Mazda3 due to arrive in the next month, we’re looking forward to a strong start to 2014.”