Audi grows by 10 percent in 2013 to Achieve Ninth Record Year
SYDNEY – Jan 6, 2014: Audi Australia Pty Ltd has finished the 2013 sales year with a flourish, following a December record of 1,392 vehicles. This strong result sees the brand with the four rings achieve a final tally of 16,009 vehicles delivered to customers – and achieve its ninth consecutive year of growth.
“2013 has been a successful, and sustainable year for Audi in this country,” said Andrew Doyle, Managing Director of Audi Australia Pty Ltd.
“Not only have we managed our ninth year of growth, but we have achieved our ‘Route 15’ strategic goal of 15,000 cars a full two years ahead of schedule, thanks to strong support from our national network, our great product and our customers.
“Our new generation A3 range is in very high demand, and we have strong supply assured, along with several important new model variants to be launched in 2014.
“The first of these is only two weeks away, in the form of the very first A3 sedan. It is already the winner of the prestigious Golden Steering Wheel award internationally and initial customer enquiry has been very positive after our announcement of the $39,800 entry price. We expect this expansion of the A3 model range to continue our current momentum in this segment, and drive our future growth.
“This year, we have also delivered more new S, RS and R8 models than ever before, with over 1,100 customers parking a new Audi performance vehicle in their driveway in 2013. This represents an incredible increase year-on-year of 273 percent. The heightened demand is the result of several important new arrivals offering stellar performance, at competitive prices.
“In addition, we have also sold a record number of SUVs across our successful Q3, Q5 and Q7 ranges. Our strong performance in 2013 across several key segments reinforces the broad appeal of Audi’s exceptional product offering. With even more exciting new models on the way, we are now focused on an even stronger 2014,” said Mr Doyle.
Overall, the most successful model line-up in the Australian Audi range in 2013 was the Q5 SUV. It was also the biggest selling medium luxury SUV for the third consecutive year with 3,044 units.
The Q5 was closely followed by the Q3 SUV with 2,897 vehicle sales, itself the leading compact luxury SUV for the first time.
Sales of the Audi A4 range totalled 2,488 units, while the new A3 Sportback finished with a tally of 2,138 vehicles.