Subaru Reports Best December Ever and All-Time Record Sales for 2013
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CHERRY HILL, NJ--Jan. 3, 2014: Subaru of America, Inc. has reported record sales of 424,683 vehicles for the 2013 calendar year. This is an increase of 26.2% over the previous record of 336,441 vehicles, which was set in 2012. This fifth consecutive record also represents the largest ever single-year increase in volume for the brand.
The company also reported sales for December 2013 of 40,172 vehicles, marking the best December ever for the company, and an increase of 9.6% over December 2012.
The Forester, all-new for 2013, and the newly-introduced XV Crosstrek model lines both significantly contributed to the company's strong sales in 2013 and delivered all-time best results. The Forester and Outback model lines both achieved over 100,000 sales for the first time in the company's history.
Over 60% of Subaru customers in 2013 were new to the brand and were attracted by the brand's reputation for all-wheel drive, fuel economy, safety, reliability and cost of ownership.
"We are delighted to have once again shown very strong results," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "2013 represents our fifth consecutive year of record-breaking sales. With more new product to come, our retailers can look forward to even higher sales in 2014."
|
Carline |
Dec-13 |
Dec-12 |
% Chg |
2013 Full Year |
2012 Full Year |
% Chg |
|
MTD |
MTD |
MTD |
||||
|
Forester |
13,229 |
8,764 |
51% |
123,592 |
76,347 |
61.9% |
|
Impreza |
4,949 |
5,863 |
-15.6% |
58,856 |
68,175 |
-13.7% |
|
Impreza WRX |
1,680 |
1,642 |
2.3% |
17,969 |
13,624 |
31.9% |
|
Legacy |
2,939 |
4,217 |
-30.3% |
42,291 |
47,127 |
-10.3% |
|
Outback |
11,002 |
12,072 |
-8.9% |
118,049 |
117,553 |
0.4% |
|
Tribeca |
143 |
189 |
-24.3% |
1,598 |
2,075 |
-23% |
|
BRZ |
705 |
497 |
41.9% |
8,587 |
4,144 |
107.22% |
|
XV Crosstrek |
5,525 |
3,409 |
62.1% |
53,741 |
7,396 |
626.6% |
|
TOTAL |
40,172 |
36,653 |
9.6% |
424,683 |
336,441 |
26.2% |
"This is a national story for Subaru, with every Subaru region, zone, and independent distributor setting an all-time sales record for the second year in a row," said Bill Cyphers, senior vice president of sales "Furthermore, our Sunbelt sales grew by 45% for the year. We thank all of our retailers for their continuing dedication and commitment in making these record-breaking sales possible," added Cyphers.
