Kia Motors Australia supports Big Red Ride

SYDNEY – Dec 6, 2013: Kia Motors Australia provided crucial vehicle support to the 120 riders that participated in the inaugural Big Red Ride run by Muscular Dystrophy NSW.

The ride, on December 1, which saw six groups of 20 riders pedal 150km from Bondi Beach to the Carrington Hotel in Katoomba, is one of the toughest rides out of Sydney.

The event started at sea level and finished just over one kilometre above sea level but included a total of over 2500 metres of climbing.

Six Kia vehicles provided support to the groups during the event, which took riders between seven to 10 hours to complete. Each vehicle played a crucial role carrying spare equipment, food and water for the riders.

“The two Sorentos, three Sportages and Rio, fulfilled their role brilliantly,” said course director Ben Mildren.

“We have used Kia vehicles on a number of occasions in our events because they certainly look the part, they are safe and most importantly, our volunteers find them extremely comfortable to sit in for extended periods.”

The inaugural Big Red Ride raised a staggering $195,000 and was officially started by Prime Minister Tony Abbott.