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All-New Mazda3 on show in Tokyo

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TOKYO – Nov 20, 2013: All-New Mazda3 is the major exhibit on the Mazda stand at the 2013 Tokyo Motor Show which opens to the public this week.

The 43rd edition of the Tokyo Motor Show starts with the traditional ‘press day’ where international journalists - including a large contingent of Australian media - get to see Mazda’s newest generation Mazda3 and witness the unveiling of Mazda’s latest concept car, the Mazda3 SKYACTIV-CNG, which runs on compressed natural gas (CNG).

Accounting for more than 30 per cent of the company’s global sales volume, All-New Mazda3, which has been re-designed from the ground up, adopts the stylish ‘KODO – Soul of Motion’ design language, has the full suite of efficient SKYACTIV Technologies and is the first Mazda to have an Active Driving Display.

Drivers will also be better connected than ever before thanks to a new car connectivity system called MZD Connect which allows easier access to phone, email and SMS, as well as Stitcher and Aha.

All-New Mazda3 will be on display showcasing a variety of engine types and will be supported with a selection of Mazda’s latest models including a Special Edition Mazda2, Mazda CX-5 and the flagship Mazda6.

The Mazda stand will also feature technology exhibits explaining Mazda’s unique Human Machine Interface (HMI) and car connectivity system. The displays show Mazda’s most recent technologies and hint at the direction of future models.

The company’s theme for this year’s Tokyo Motor Show is: ‘Mazda defies convention to keep fun-to-drive alive’.

The theme expresses the company’s desire to introduce people to the joy of driving that is unique to the Mazda brand.

This goal is supported by four pillars; SKYACTIV Technology, opening up new possibilities in both environmental and driving performance; KODO design, which expresses a dynamic and powerful life force; Mazda’s safety philosophy Mazda Proactive Safety; and a new-generation car connectivity system called MZD Connect.