Faurecia Will Power Communications Services for Media Covering the 2013 LA Auto Show
LOS ANGELES--Nov. 13, 2013: The LA Auto Show today announced that Faurecia, North America's fifth-largest automotive supplier, will sponsor the media center for the 2013 show during Press Days, Nov. 19-21 (#LAAutoShow). The media center is expected to host journalists and industry executives from more than 50 countries in the three days leading up to the public opening of the auto show at the Los Angeles Convention Center. The media center offers work stations, Wi-Fi and high-speed Internet connectivity, photo and wire desks, e-mail kiosks, landlines, fax machines, photo copiers and other services to news reporters, writers and editors.
This year, automakers plan to debut 56 vehicles at the show, involving 22 world debuts and nearly 30 news conferences. The LA Auto Show also will launch the Connected Car Expo, a three-day vehicle-technology conference and expo to be held in conjunction with press days. The media center will serve as a site for distribution of press materials for those covering these events.
"We are grateful that Faurecia is sponsoring a wide range of services, infrastructure and information for the world's media during LA Auto Show Press Days," said LA Auto Show President, Lisa Kaz. "Its media center sponsorship serves as recognition of Faurecia's strong working relationship with the automotive press and local media."
At the show, Faurecia will demonstrate new technology that will reshape the way people interact with their vehicles, inviting media to its exhibit in the South Hall, Upper Level Lobby of the LA Convention Center, Nov. 20-21. Faurecia will be among the leading industry manufacturers attracting media to concepts and near-future products, introducing gesture-based controls for interior functions, natural fibers that eliminate oil-based materials from instrument panels or door panels, 3D covers for seats and seating comfort concepts designed to help drivers feel better on arrival after a long trip than they felt when they started.
"The media center is the heart of every auto show, fueling information around the world to keep the industry and consumers up to date on new technologies, styling and features," said Michael Heneka, President of Faurecia North America. "We are pleased to sponsor the media center this year and to support the efforts of all the journalists who cover the LA Auto Show."
Faurecia is also a host of the LA Auto Show Designers' Night on Nov. 21 to celebrate the 10th Annual Design Challenge, an event open to all guests credentialed in the "Design" category for Press Days.