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Land Rover is Proud to Support the Red Cross Red Crescent Movement International General Assembly in Sydney

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SYDNEY – Nov 8, 2013: Land Rover Australia is proudly supporting the General Assembly of the International Federation of Red Cross and Red Crescent Societies by supplying fleet of Land Rover vehicles to help transport delegates during their during their stay in Sydney, Australia from 9-18th November, 2013.

Over 1,000 delegates from 189 countries will come together for a series of high level international talks, humanitarian speakers and seminars, cultural performances, exhibits and outdoor events.

For the first time, young humanitarians will have an official voice at the Red Cross Red Crescent international meetings. The 2013 Global Youth Conference will be held over two days in Sydney, where 200 youth delegates will endorse the first ever Global Youth Engagement Strategy to present to the General Assembly meeting. It's an exciting moment in the 150 year history of the Movement.

A one day Humanitarian Forum will feature a range of eminent speakers discussing the humanitarian challenges of our times, including current conflicts such as Syria. The forum is hosted by ABC presenter Leigh Sales and transcripts will be published online.

Land Rover’s global support is instrumental in enabling the Red Cross to reach some of the world’s most vulnerable people.

In 2007 Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) launched a new global initiative, under the theme 'Reaching Vulnerable People Around the World'. Land Rover has committed to help national Red Cross or Red Crescent societies implement or step up priority programmes in fifteen countries, with a particular focus on two extensive humanitarian programmes in Sierra Leone and China.

In addition, and in response to the worsening situation in Pakistan affecting over 14 million people in an area equivalent to the size of the UK, Land Rover is donating six Defender 110 station wagons to the Pakistan Red Crescent Society to help its disaster relief operation. Many roads and bridges have been badly damaged; leaving many areas cut off from normal transport links. The vehicles will be used to deliver aid in the form of food, clean water, shelter and medical supplies to thousands of people in need in the most remote and cut-off communities.

The Australian arms of Land Rover and Red Cross have been working closely together on a multi-tiered support program to reach Australians affected by natural disasters or other emergency assistance requirements.

Since 2010, Land Rover Australia supplied the Victorian and Queensland Disaster & Emergency Services teams with a fleet of vehicles which has been instrumental in the rural recovery projects for a range of natural disasters including locust plagues, floods and bushfires. The vehicles have been used in the personal support outreach program, visiting people in their homes to listen to their stories and provide them with the support they require to get their lives back to normal.

The second component of Land Rover Australia's support of Red Cross is the Single Incident Emergency Assistance (SIEA) program. This program provides immediate emergency assistance to any person, family or individual whose homes and/or possessions have been destroyed or severely damaged by an incident such as a house fire, localised flooding, windstorm, explosion or other disasters affecting single households.