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ESCORT celebrates second win in three years with new product designs


LAS VEGAS--Nov. 6, 2013: SEMA Show -- ESCORT Inc. (, designer and manufacturer of the world's most awarded radar & laser detectors, has received the Best New Mobile Electronics Product Award by SEMA (Specialty Equipment Manufacturers Association) for its PASSPORT Max™ detector. PASSPORT® Max™ competed with more than 2,000 products for the award, which is given for the best new products debuted at this year's show. In 2011, ESCORT Live™, ESCORT's ultimate ticket protection network, was declared the winner of the same category.

The all-new PASSPORT® Max™ High Definition radar detector is the new category performance leader for radar detection. With record setting range, sensitivity and response, retail partners will see the PASSPORT Max™ as an increased sales opportunity.

And PASSPORT Max™ connects with the ESCORT Live™ ticket protection app. With ESCORT Live™ linked to PASSPORT Max™, the two state-of-the-art technologies provide unmatched ticket protection and driving awareness.

"SEMA is frequently all about finding the most innovative new designs. If you are a dealer principal, distributor or retailer, it is especially important for introducing those products that can expand your customer interaction and sales. With our new PASSPORT Max™ named 'SEMA Best New Product', retailers have another reason to continue to be confident in introducing ESCORT products to their customers – we know exactly how to help." - John Larson, ESCORT President and CEO

ESCORT continues to present its all-new designs in front of this week's SEMA show attendees. ESCORT invites attendees to visit their booth in the North Hall, #11739, and attend the ESCORT official SEMA Show Press Conference today (Thursday, November 7) at 11:30 AM (Room N110).

Especially noteworthy for automotive dealers, ESCORT is debuting their completely redesigned laser defense technology, Laser ShifterPro™, a custom installed piece. The Laser ShifterPro™ uses true laser diodes to maximize effectiveness against difficult-to-beat targeting laser guns. Developed with both current and future laser targeting guns in mind, Laser ShifterPro™ will be easily upgraded to defeat the new laser guns and technologies using ESCORT's exclusive online Shifter Tools™ update process.

And more good news for automotive dealers, the new Laser ShifterPro™ technology will be a major component in the award-winning PASSPORT 9500ci™ complete custom installed ticket defense system. The industry's most esteemed custom installed detector system, the PASSPORT 9500ci™ is easy for dealers to sell and install.

That's because ESCORT understands that installation costs are a major concern for managed dealerships. Those costs are dramatically reduced with the 9500ci's 'quick connect' wiring harness and self-test diagnostics that communicate proper operation upon completion. And with the new Laser ShifterPro™ included, the 9500ci offers dealers the opportunity to provide their customers with a complete radar and laser defense system that is completely discreet – it can't be seen due to its integrated installation. The 9500ci is the stealthiest, best performing custom installed detector in the world. Lowered costs and increased performance means better business for you and your customer.

"Automotive Dealerships and retailers are always looking for ways to increase revenue. Our world class products are easy to present, easy to close, and deliver significant incremental profit with each sale and, importantly, each installation," said John Larson, ESCORT President and CEO. "We want dealers to see how they can increase their per-vehicle net by offering the new Laser ShifterPro™, PASSPORT 9500ci installed systems and other ESCORT products," added Larson.

ESCORT provides a complete, one stop solution for meeting and exceeding increased sales targets.

In the mobile media category, ESCORT's new MediaFlair™ sharing and streaming accessory offers customers a new way to listen, watch and share their media. Load music, movies, photos and documents onto the included SD card and the portable MediaFlair™ device uses WiFi to stream personal content to smartphones or tablets anywhere you go.

ESCORT and sister division BELTRONICS (STi Magnum, STiR custom installed & Pro Series detectors), invites SEMA Show Attendees to visit their booth in the North Hall, #11739, and attend the ESCORT official SEMA Show Press Conference today (Thursday, November 7) at 11:30 AM (Room N110).