deCarta and GreenOwl Mobile bring Audio Traffic Alerts to the Connected Driver

SAN JOSE, Calif. and MARKHAM, Ontario, Nov. 5, 2013 -- deCarta, Inc., the leading independent LBS technology company announced today that they have partnered with GreenOwl Mobile, creators of the TrafficAlert traffic reporting and media platform to integrate narrowcast audio traffic information into the deCarta Connected Car Platform. Through the partnership, drivers will get timely information about traffic conditions along the route, delivered in a non-distracting audio report. In addition to traffic conditions, the combination of GreenOwl traffic information and deCarta's Connected Car services will provide the driver with alternative routes to minimize traffic delays. This solution is available for immediate deployment by automotive OEMs, Tier 1 automotive suppliers and application developers.

Narrowcast traffic information is a major improvement over current broadcast methods because it allows the driver to get all relevant updates on road conditions ahead without having to filter through periodic traffic reports for the whole metropolitan area. These reports are delivered in a timely manner (within seconds of an incident or reduced traffic flow occurring). And, because they are audible, the driver can focus on the road without being distracted by a myriad of colored lines or cartoonish icons. In addition, the combination of GreenOwl's traffic content and deCarta's traffic-enabled routing engine gives the driver not just information about what is happening on the route ahead but also alternative routes that may save driving time.

"TrafficAlerts were developed specifically to help drivers avoid the clutter of broadcast traffic information and focus on what really matters, the road ahead," said Matt Man, CEO of GreenOwl Mobile. "deCarta's Connected Car platform has the same focus on the driver-centric experience. We look forward to bringing this combined solution to automotive customers."

"Our goal with the Connected Car platform has been to bring a combination of amazing location technology with content from the most innovative providers on the market. GreenOwl's narrowcast traffic alerts revolutionize the radio broadcast traffic service by making the information highly personalized to the driver's route.." said J. Kim Fennell, CEO of deCarta. "It is a great fit with our belief that the Connected Car is all about bringing relevant information to the driver in a useful manner."

deCarta's Connected Car Platform combines industry proven mapping, local search and navigation technologies combined with content from leading providers in a white-label platform. It allows connected car service providers to quickly deploy services that can be customized to support their brand and user base. More information on the Connected Car Platform is available on the deCarta web site at deCarta Automotive .