Honda U.S. Sales October 2013 - Honda Had a Great October: Civic sales up 32.1 percent over October 2012

2013 Honda Civic

TORRANCE, CA--Nov. 1, 2013: American Honda Motor Co., Inc. today reported October 2013 U.S. total sales of 114,538 units, an increase of 7.1 percent compared with October 2012 (up 3.1 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,273,550, an increase of 8.5 percent. Honda Division October sales reached 100,242, an increase of 5.7 percent compared to last October. Acura Division posted sales of 14,296, an increase of 17.5 percent compared to October 2012.

Honda

CR-V surpasses the previous October record set in 2006, with sales of 22,554 up 11.6 percent from October 2012 Civic sales for October were the best since 2001 and up substantially over the previous year with an impressive 32.1 percent rise, posting sales of 27,328 Accord posted October sales of 25,162, with America's best-selling retail model handily passing the 300,000-unit mark for year-to-date, up 11.2 percent versus 2012

"Despite consumer uneasiness early in the month, real demand remains strong across the Honda brand and we remain on track to achieve number one retail sales this year for our core models: Civic, Accord, CR-V and Odyssey," said John Mendel, executive vice president of sales at American Honda. "With the all-new Accord Hybrid arriving at dealerships this week and a significantly updated Civic coming later in the year, we anticipate sales will continue to be hot even as the weather cools down heading into winter."

Acura

Acura posted October sales of 14,296, an increase of 17.5 percent compared to last October with Acura light trucks recording their best October since 2007 MDX sales set an October monthly record with 5,608 units, up 48.7 percent compared to last October RDX also set an October record with sales of 3,333, up 25.3 percent compared to last year RLX posted its best sales month since its release in March

"The poise and power of Acura's line of light trucks continues to win over an ever-increasing number of discerning SUV customers," said Jeff Conrad, vice president and general manager of Acura sales. "With MDX recording its best October since 2004 and RDX continuing to set sales records month over month, Acura has the strongest one two punch in the industry."

*The daily selling rate (DSR) is calculated with 27 days for October 2013 and 26 days for October 2012. Year-to-date, the DSR is calculated with 256 days for 2013 and 255 days for 2012. All other percentages in release are unadjusted; see table for adjusted DSR figures.

American Honda Vehicle Sales For October 2013
	Month-to-Date				Year-to-Date
	October	October	DSR**	MoM	October	October	DSR**	YoY
	2013	2012	% Chg.	% Chg.	2013	2012	% Chg.	% Chg.
American Honda Total	114,538	106,973	3.1%	7.1%	1,273,550	1,173,431	8.5%	8.5%
Total Car Sales	62,354	58,993	1.8%	5.7%	698,276	644,642	8.3%	8.3%
Total Truck Sales	52,184	47,980	4.7%	8.8%	575,274	528,789	8.8%	8.8%
Honda Total Car Sales	57,013	53,306	3.0%	7.0%	640,770	582,271	10.0%	10.0%
Honda Total Truck Sales	43,229	41,504	0.3%	4.2%	497,654	463,224	7.4%	7.4%
Acura Total Car Sales	5,341	5,687	-9.6%	-6.1%	57,506	62,371	-7.8%	-7.8%
Acura Total Truck Sales	8,955	6,476	33.2%	38.3%	77,620	65,565	18.4%	18.4%
Domestic Car Sales	55,688	52,474	2.2%	6.1%	624,586	560,846	11.4%	11.4%
Honda Division	52,388	48,385	4.3%	8.3%	586,254	523,780	11.9%	11.9%
Acura Division	3,300	4,089	-22.3%	-19.3%	38,332	37,066	3.4%	3.4%
Domestic Truck Sales	52,184	47,798	5.1%	9.2%	575,197	489,941	17.4%	17.4%
Honda Division	43,229	41,322	0.7%	4.6%	497,577	424,376	17.2%	17.2%
Acura Division	8,955	6,476	33.2%	38.3%	77,620	65,565	18.4%	18.4%
Import Car Sales	6,666	6,519	-1.5%	2.3%	73,690	83,796	-12.1%	-12.1%
Honda Division	4,625	4,921	-9.5%	-6.0%	54,516	58,491	-6.8%	-6.8%
Acura Division	2,041	1,598	23.0%	27.7%	19,174	25,305	-24.2%	-24.2%
Import Truck Sales	0	182	-100.0%	-100.0%	77	38,848	-99.8%	-99.8%
Honda Division	0	182	-100.0%	-100.0%	77	38,848	-99.8%	-99.8%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	100,242	94,810	1.8%	5.7%	1,138,424	1,045,495	8.9%	8.9%
Fit	3,735	3,773	-4.7%	-1.0%	44,756	42,351	5.7%	5.7%
Memo: Fit-EV	40	16	140.7%	150.0%	495	48	931.3%	931.3%
Accord	25,162	28,349	-14.5%	-11.2%	307,264	276,196	11.2%	11.2%
Memo: Accord PHEV	71	0	0.0%	0.0%	420	0	0.0%	0.0%
Memo: Accord FHEV	23	0	0.0%	0.0%	23	0	0.0%	0.0%
Civic *	27,328	20,687	27.2%	32.1%	280,889	254,716	10.3%	10.3%
Memo: Civic Hybrid	1,158	453	146.2%	155.6%	5,976	6,114	-2.3%	-2.3%
S2000	0	0	0.0%	0.0%	2	0	0.0%	0.0%
Insight	463	251	77.6%	84.5%	3,982	5,298	-24.8%	-24.8%
CR-Z	325	244	28.3%	33.2%	3,871	3,705	4.5%	4.5%
FCX Clarity	0	2	-100.0%	-100.0%	6	5	20.0%	20.0%
Odyssey	8,968	9,712	-11.1%	-7.7%	107,479	107,536	-0.1%	-0.1%
Crosstour	1,266	1,763	-30.9%	-28.2%	14,173	16,758	-15.4%	-15.4%
Pilot	9,202	8,828	0.4%	4.2%	109,557	94,116	16.4%	16.4%
CR-V *	22,554	20,205	7.5%	11.6%	251,636	233,586	7.7%	7.7%
Element	0	0	0.0%	0.0%	2	3	-33.3%	-33.3%
Ridgeline	1,239	996	19.8%	24.4%	14,807	11,225	31.9%	31.9%
Acura Division Total	14,296	12,163	13.2%	17.5%	135,126	127,936	5.6%	5.6%
TL	1,295	2,560	-51.3%	-49.4%	21,057	29,408	-28.4%	-28.4%
TSX	1,211	1,577	-26.1%	-23.2%	15,394	24,955	-38.3%	-38.3%
Memo: TSX Wagon	132	392	-67.6%	-66.3%	1,764	3,436	-48.7%	-48.7%
ILX	2,005	1,529	26.3%	31.1%	17,275	7,658	125.6%	125.6%
Memo: ILX Hybrid	137	144	-8.4%	-4.9%	1,373	679	102.2%	102.2%
RLX / RL	830	21	3706.0%	3852.4%	3,780	350	980.0%	980.0%
MDX	5,608	3,771	43.2%	48.7%	40,411	42,417	-4.7%	-4.7%
ZDX	14	46	-70.7%	-69.6%	337	688	-51.0%	-51.0%
RDX	3,333	2,659	20.7%	25.3%	36,872	22,460	64.2%	64.2%
Selling Days	27	26			256	256

* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate

	Month to Date				Year-to-Date
	October	October	DSR**	MoM	October	October	DSR**	YoY
	2013	2012	% Chg.	% Chg.	2013	2012	% Chg.	% Chg.

Hybrid	2,177	1,092	92.0%	99.4%	15,645	15,796	-1.1%	-1.1%