Free webinar to teach dealers effective strategies for targeting consumers where they are most - on their mobile devices

DAYTONA BEACH, FL--Oct. 25, 2013: DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, "The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal," provides innovative best practices which empower dealerships to hone mobile based advertising and customer retention strategies. The webinar takes place on Thursday, October 31st at 2 p.m. EST.

"Hundreds of millions of marketing dollars are spent each year attempting to reach the automotive customer – unfortunately, traditional marketing approaches no longer cut it, as the majority of consumers spend valuable time on their mobile devices," said Mike Walther, president and CEO of DMEautomotive. "DMEa's 'The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal' utilizes data from consumers engaging in auto shopping and service across the nation to provide hard evidence on how mobile devices are influencing consumer decisions, and offering critical, data-driven, proven strategies to help marketers embrace and integrate mobile into their day-to-day marketing."

Jim Treece, News Editor at Automotive News, will moderate "The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal," which also features DMEautomotive's Director of Strategy Chris Zobel, and Director of Customer Engagement – Driver Connect, Kelly Krause.

The webinar will include the following:

How to develop an effective mobile marketing and communication strategy Consumer preferences and experiences, from DMEautomotive's latest research on the mobile consumer Best practices for mobile email design, mobile passes, and text notifications Step-by-step tactics to dramatically increase mobile app downloads

For more information, or to register for the "The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal" webinar, click here.

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit WEBINAR to download previous webinars in this series.