The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

'Little ADAM': Opel Bright Spark Brings the Thunderbolt into the Playroom

PHOTO (select to view enlarged photo)

RÜSSELSHEIM, GERMANY - October 21, 2013: The Opel ADAM now also for kids: Opel’s Lifestyle and individualization champion extends its offer with the ‘Little ADAM’, an enchanting miniature edition that is called to race in playrooms and cruise in urban playgrounds. The Opel ‘Little ADAM’ is a real eye-catcher that authentically reflects the looks of its full-scale model, with its vibrant sunny yellow and black livery, combined with sporty white wheels.

The Opel ADAM’s designer team from the design center in Rüsselsheim further played with ADAM’s inspiring shapes to create this open-air Little ADAM for the youngest audiences. No driving license or child seat needed.

“The Little ADAM is super cool. I can steer it at full speed around the living room and race my buddies in the playground”, says four-year old Tim: “I’m free as a bird!”

With the new ‚Little ADAM’, Opel’s chic urban model once again proves it is a true individualization-champion, for Mum and Dad as well as for their new generation. Manufactured by Ferbedo, a German company with a 113-year old tradition specialized in building vehicles for kids, this 5kg-light 725 x 295 x 380mm miniature powered by an extremely environment-friendly, muscle-only propulsion system, is made out of top-quality, weather-resistant material. The sky is the limit with this little racer that provides endless fun outdoors as well as indoors. The little ADAM will be available from November for just 74.99 Euros (RRP incl. VAT in Germany) at Opel dealers or over the internet site: