Formula For Driving Excitement
HOUSTON--Oct. 2, 2013: Whether it's the roar of a very specific engine, the scenery of a particular road, or the company of someone special, every motorist has experienced some part of driving that makes hitting the open road a pulse-pounding experience. So today, Shell, the no. 1 selling brand of gasoline in the U.S, launched the Shell V-Power® "Formula for Excitement" Contest, asking motorists nationwide to share the moments, locations, people and sights –or any other elements that make up their formula for driving excitement. The motorist who showcases the best formula representing their passion for driving will have a chance to win a once-in-a-lifetime weekend driving experience.
"Americans have had a long love affair with high performance automobiles and at Shell we know driving them is so much more than simply getting from place to place," said Elizabeth Hudson, fuel category manager at Shell Oil Products US. "It is about excitement and every one of these motorists has a different formula. Whether it's a trip up the coast with your best friend or exploring the countryside down a winding road with your family, Shell is dedicated to fueling those spine-tingling moments behind the wheel by helping keep their engines performing at their very best with Shell V-Power Premium Gasoline."
To enter the Shell V-Power "Formula for Excitement" Contest, consumers are invited to illustrate their driving excitement from October 2 to November 25 by sharing three photos that best represent their exciting driving experience at Shell Formula. To share these unique formulas with the rest of the country, one weekly winner will be featured as the "Formula of the Week" on the Shell Facebook page and will receive $250 in Shell V-Power Gift Cards. One Grand Prize winner, selected from among the eight weekly winners, will receive a weekend driving extravaganza that promises to deliver excitement from start to finish.
The Grand Prize winner and a guest will travel to Chicago, Ill., where they will enjoy the thrill of driving a NASCAR stock car with the Richard Petty Driving Experience. They'll then travel from Chicago to Indianapolis, Ind., to attend the "Greatest Spectacle in Racing," the Indy500.
From December 9 to December 19, consumers will have a chance to vote on the formula they feel best represents the excitement of driving and deserves to be selected as the Grand Prize winner when the eight weekly winners are featured on the Shell Facebook page. The entry that receives the most consumer votes during this period will be named the Grand Prize winner. In addition to the once-in-a-lifetime driving weekend, the Grand Prize winner will also receive a year's worth* of Shell V-Power Premium Gasoline.
An exciting drive is only possible when your engine performs at its very best. Shell V-Power® Premium Gasoline actively cleans for better performance. It removes an average of 60 percent of harmful intake valve deposits left behind by low quality premium gasoline, and starts with the very first tank. It's Ferrari's choice for improved performance.
For more information on the Shell Formula for Excitement Contest and official rules and Shell V-Power, visit Shell Formula .