Hyundai Continues to Drive On-Road Education

SYDNEY – Sept 30, 2013: Hyundai Motor Company Australia continues to support driver education and road safety advancement through the renewal of its partnership with Drive to Survive for a further three years, commencing September 2013.

Established in 1983, Drive to Survive has evolved into a highly respected initiative within the automotive industry and the community, delivering an on and off-road education platform for road safety while showcasing Hyundai’s latest models in a safe and informative environment.

The Drive to Survive® program is designed to improve driver behaviour as well as develop existing skills, driver knowledge, and on-road awareness techniques. Based on successful driver training strategies, Drive to Survive® offers structured courses to suit any driver, irrespective of experience. The program also offers Occupational Health and Safety (OH&S) support for corporate fleet and Government departments.

The addition of an innovative all-new program in 2013 will see a ‘Safer Driving Academy’ established, aimed specifically at year 10 and 11 students as they embark on their driving careers at a time when good driving habits need to be developed.

Motoring expert Ian Luff and his team manage and facilitate the program. “I am delighted to continue to have Hyundai on board as our official vehicle partner,” said Mr Luff. “When it comes to automotive safety, Hyundai’s range delivers industry-leading safety features - our drivers and patrons could not be in safer vehicles.”

Widely acknowledged as a global leader in design, safety and quality, Hyundai’s range of vehicles employ state-of-the-art active and passive safety technology to assist drivers to avoid accidents, and to protect occupants in the event of an incident. Coupled with a strong commitment to increasing awareness of safer driving skills and the development of improved on-road driving behaviours in all drivers, the 'Drive to Survive'® partnership offers an excellent opportunity for the organisation and its dealer network to engage with the community and to share knowledge and expertise.

“We are delighted to be partnering with an industry-leading organisation that delivers on our shared driver safety philosophies,” said Giles Belcher, Regional General Manager Eastern Region, Hyundai Motor Company Australia. “The renewal of this partnership ensures Drive to Survive will continue to be powered by Hyundai and that we showcase the importance of offering proactive on-road skills and driver education.”

Sponsorship of Drive to Survive is a joint initiative of Hyundai Motor Company Australia, and the Hyundai dealer network who are actively involved in the program, hosting in-dealership driver education events and community engagement programs.