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Official Website of the New Car Buyer's Integration with ADP's Dealer Management System Streamlines Sales and Service for Dealers (select to view enlarged photo)

BURLINGTON, VT and HOFFMAN ESTATES, IL--Sept. 24, 2013:, a leading provider of marketing and operations software for the automotive industry, today announced the successful completion of ADP Dealer Services Third-Party Access Program for its Customer Relationship Management (CRM) solution. As a result of the certification, dealers can more efficiently track and report sales and service progress in real-time through the direct push and pull of historical data, customer information, service repair orders, and sales promotions between's CRM product and ADP's Dealer Management Software (DMS).

"By integrating with ADP's DMS for our CRM product, we are bringing greater efficiencies to the car selling process," said Alex Snyder, senior director of Product Design at "When the key elements of data are consistent and can easily be integrated into a common platform like's, we are able to alleviate a lot of the painstaking red tape that hampers efficiency. For instance, now, our dealers will be able to push deals they've penciled in our CRM directly into ADP – this alone will save them a lot of time and effort and help them get back to doing what they do best: selling cars."

The certification covers existing functionality of's CRM and anticipates future features, including the ability to push current client deals into the ADP DMS. This particular functionality leverages the Pencil Tool, which allows dealers to present payment options instantly by simply entering a vehicle's selling price. Pushing current sales deals from the Pencil Tool to ADP's DMS enables dealers to better track the success of their promotions and revenues.'s CRM solution was developed with the dealer-first perspective to ensure the product meets real-world needs and expectations for flexibility, ease-of-use, and relevancy. For more information about the company's CRM solution, visit CRM Products .