The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Segway Appoints Senior Executive Mark Vena As Chief Marketing Officer


BEDFORD, NH--Sept. 23, 2013: Today, Segway Inc. (Segway), the world's leading provider of electric personal transportation, announces it has named Mark Vena as Chief Marketing Officer (CMO).

Vena is a senior executive with extensive experience in high technology. Over the last 20 years, he has held key senior management and leadership roles at several of the world's leading personal computer manufacturers. Vena will oversee Segway's corporate marketing function to maximize the Company's brand awareness, technology innovation reputation and leading position in the market. He will specifically focus on:

Assuring continued robust innovation in personal transportation devices Designing and delivering new solutions that reflect Segway's global reputation for high quality and superior value Expanding Segway's worldwide network and driving growth in existing and new markets Executing comprehensive corporate communications campaigns

"I'm excited to welcome Mark to the Segway team as our new Chief Marketing Officer. His business, marketing and management expertise in the highly competitive personal computer technology space will be a tremendous asset," said Rod Keller, President, Segway. "Mark will play a vital role in building the Company's product roadmap, assisting with the execution of our channel strategy and creating compelling corporate messaging."

"This is a unique opportunity for me to play a key role in several important areas that will directly contribute to Segway's expansion and continued success," said Vena. "I'm particularly looking forward to launching Segway's new three-wheel product, which will ship in Q1 2014."

Prior to joining Segway, Vena was Senior Vice President and General Manager of the Human Interface Systems Division at Synaptics where he managed the market leading TouchPad business. He has also held executive roles at Epson, Compaq, Dell and Alienware. Vena holds a Bachelor's Degree in History from Boston College.