Free Advertising For Cooper Tires Promotion

FINDLAY, Ohio August 23, 2013; With Labor Day getaways, football road trips and holiday travel around the corner, Cooper Tire is launching its popular Take the Money & Ride^® National Event August 23 through November 5.

Consumers have the opportunity to take advantage of savings on select Cooper tires by receiving up to an $80 Visa^® prepaid card when purchasing a new set of four qualifying Cooper tires through participating dealers in the U.S., the District of Columbia, Canada and Puerto Rico.

The lineup of eligible products for the Take the Money & Ride event include options for city driving to off-road excursions and high performance driving to innovative touring tires for all of life's road trips:

CS3 Touring
CS4 Touring
Cooper Zeon RS3-A, RS3-S
Discoverer A/T3
Discoverer CTS
Discoverer HT3
Discoverer H/T, H/T Plus
Discoverer HTP*
Discoverer LSX,* LSX Plus*
Lifeliner GLS
Response Touring*

Cooper Tire is promoting this event with in store merchandising, social media and website support, sponsorship of the ABC College Football Halftime Show and ESPN.com integration to reach consumers with the Take the Money & Ride messaging.

Consumers can obtain full terms, conditions and other details, and get an official mail-in form by visiting a local Cooper Tire dealer or by visiting www.coopertirerebates.com (U.S.) or www.coopertirerebates.ca (Canada). Visit www.coopertire.com or www.coopertire.ca to locate the nearest Cooper Tire dealer.

In addition to taking advantage of Take the Money & Ride savings, Cooper Tire encourages smart savings year round with tips that can lengthen tires' lifespan, providing maximum handling, performance and gas mileage for vehicles. Cooper Tire recommends these procedures be practiced at least once a month and before long trips as part of drivers' normal vehicle upkeep.

Examine tread: Bald tires can skid and slide on pavement, and are more likely to be damaged by potholes and other road hazards. Tire tread depth should be more than 2/32 of an inch deep, and tires should be replaced immediately if worn past this measurement at any location on the tire. Cooper tires have built-in "tread wear indicators" to help you see when the tread is worn out. When the tread is even with the bars, a tire is worn down to 2/32 of an inch and must be replaced immediately. Drivers can also check tread depth with a tread depth gauge or by doing a simple test with a U.S. penny. Place the edge of the coin into the tread, with Lincoln's head going in headfirst. If the top of Lincoln's head is covered by tread, there is at least a minimum acceptable amount of tread. If the top of his head is visible at any location on the tire, it is time to replace the tire.
Test inflation pressure: Under-inflation causes excessive stress on the tire, and can create irregular wear, which shortens the lifespan of tires. Proper air pressure can improve gas mileage by more than three percent and save up to 11 cents per gallon, according to the U.S. Department of Energy. Reference the vehicle ownerā€™s manual or tire placard attached to the vehicle door edge, door post, glove box door or fuel door for your tiresā€™ correct pressure. Keep in mind, the tire pressure listed on the sidewall indicates maximum pressure.
Rotate tires: Rotating tires on a regular basis ensures more uniform wear, resulting in extended tread life. Unless the vehicle ownerā€™s manual has a specific recommendation, the rule of thumb for tire rotation is every 5,000 to 8,000 miles (8,000Ā to 13,000 kilometers).
Check wheel alignment: Wheel alignment and balancing are important for safety and maximum mileage from tires. Alignment should be checked periodically as specified by the vehicle ownerā€™s manual or when there is an indication of trouble such as pulling, vibration or irregular tire wear. Inspect tires at least once per month for signs of uneven wear or damage (i.e., cuts, cracks, splits, punctures, bulges and impacts). These conditions shorten tire lifespan and may cause tire damage or failure if not corrected.

For additional money saving and safety tips from Cooper Tire, visit www.coopertire.com or www.coopertire.ca.

*Available at select retailers only.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company is the parent company of a global family of companies that specialize in the design, manufacture, marketing, and sales of passenger car and light truck tires. Cooper has joint ventures, affiliates and subsidiaries that also specialize in medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design facilities within its family of companies located in 11 countries around the world. For more information on Cooper, visit www.coopertire.com,