Multi-talented: The New Mercedes-Benz GLA
STUTTGART – Aug 15, 2013: Progressive in design, serene in day-to-day motoring and with an off-road capability: as a wanderer between automotive applications, the Mercedes-Benz GLA impressively reinterprets the compact SUV segment. It lightfootedly masters all day-to-day challenges and is also robust enough for off-road excursions.
The first Mercedes-Benz in the fast-growing compact SUV segment is highly manoeuvrable around town (length x width x height 4417 x 1804 x 1494 millimetres), lively on country and pass roads and dynamic and efficient on the motorway (Cd figure 0.29). The high-quality appointments, developed with much love for detail, and the flexible interior clearly position the GLA as a compact premium SUV.
The GLA is the first Mercedes-Benz SUV to be optionally available with the new-generation permanent all-wheel drive system 4MATIC, with fully variable torque distribution.
The new GLA rounds off the extensive SUV portfolio of Mercedes-Benz. With five model series (GLA, GLK, ML, GL and G) the company offers the widest range of any European premium manufacturer, and meets all the individual mobility wishes of its customers. At the same time the GLA-Class is the fourth of a total of five new compact models from Mercedes-Benz. The sales figures amply demonstrate how well the new compact models are received by customers: In the first half of 2013, for example, 173,362 units of the A and B-Class and the new CLA Coupé were delivered worldwide (+58.0%). Especially gratifying is the high conquest rate of the new A-Class: around 50 percent of the buyers in Europe come from other brands.
"With the compact GLA we add a fifth attractive SUV variant to the Mercedes Benz model portfolio in this constantly growing segment.
The GLA impresses mainly with its progressive character and agile handling," says Dr Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars. "So I am very confident that the GLA with its fascinating design and high everyday practicality will fill many new customers with enthusiasm for the Mercedes-Benz brand."
As a serene day-to-day companion the GLA has a flexible and variable interior. The rear seat backrests can not only be folded down completely, but are also adjustable for angle if required. The generous luggage compartment (421 – 836 litres) is well-presented and can be loaded without difficulty thanks to the low loading sill and the wide tailgate, which opens automatically as an option.
The particularly rigid body structure provides a reliable basis for a wide range of applications. Initially the power range of the 1.6 and 2.0-litre petrol engines will extend from 115 kW (156 hp) in the GLA 200 to 155 kW (211 hp) in the GLA 250.
The two diesel engines excel with dynamic torque and outstanding efficiency: The GLA 200 CDI develops 100 kW (136 hp) and maximum torque of 300 Nm and has a displacement of 2.2 litres. It emits only 114 g CO2 per kilometre (provisional figure). The GLA 220 CDI likewise has a displacement of 2.2 litres and develops 125 kW (170 hp) and 350 Nm.
The GLA will celebrate its world premiere at the International Motor Show (IAA) in Frankfurt (12 to 22 September 2013). Orders will be taken from the end of November, and the GLA will be in dealer showrooms in 2014.
Design: quality and self-assurance
Sensual clarity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The aim is to create clear contours and smooth surfaces that communicate high-tech while exuding emotional appeal as a meta-level. The sensual clarity is reflected in the core design values of Tradition, Emotion and Progression. These are the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progression. Each model series has an assigned role and has a very specific character, depending on the attributes on which the design focusses. And yet a Mercedes-Benz is always recognisable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, and in the interests of keeping tradition alive, the designers draw from a gene-pool of styling features typical of the brand.
"With its striking features the GLA embodies our progressive thinking and enthrals with its off-road proportions," says Gorden Wagener, Vice President Design at Daimler AG. "The clearly defined surfaces convey power and serenity, and we have managed to combine as much emotional appeal as possible with as much clarity as necessary."
As an SUV, the new GLA combines the design values of Progression and Tradition, and is the SUV of the future. It is an all-rounder with hallmark Mercedes-Benz SUV genes, but more youthful, sculptural and full of subtle drama.
The low greenhouse, raised vehicle body and large wheel arches give the GLA great appeal. The clearly defined surfaces are supplemented with sharp lines that provide definition and precision, varying the sculptured contours of the vehicle body which is sensitively modelled and subtly dramatic.
The prominent and self-assured, upright front end with a central star lends a muscular and superior impression to the GLA. Powerdomes structure the bonnet as sporty features, and the twin-louvre grille accentuates the vehicle's width. An impressive front aspect is ensured by the headlamps and LED daytime running lamps. This iconic Mercedes-Benz design feature was developed further using trifunctional fibre-optics, and gives the vehicle its characteristic light signature. The front bumper features diamond-pattern grilles in front of the cooling air intakes. The optional fog lamps are integrated into the front bumper. A simulated underride guard and contrasting dark-grey claddings all-round emphasise the SUV characteristics of the GLA. These claddings begin low down at the front bumper and provide protection against stone impact.
The side view of the GLA likewise conveys power and serenity. Following the design philosophy, the "dropping line" emerges at the headlamp and extends to the rear wheel arch. The line of the beltline trim gradually rises from the rear door to the C-pillar. Together the light-catching contour on the curvature and the counter-line to the dropping line at side sill height create an interplay of lines that lends the car flowing dynamism and subtle drama. At the sides the cladding follows the contours of the wheel arches and side sill panels into the rear bumper. The side panel has depressions shaped like an excavator's teeth to accentuate the SUV character. Roof trim strips complete the side view at the top as standard, and as an optional extra aluminium roof rails in high-gloss or polished black are available. On request the GLA is fitted with tyres up to size 19-inch.
The muscular shoulders over the rear axle are emphasised even further by the inward taper of the C-pillars. In combination with the divided tail lights, this emphasises the width of the rear end. Its shape is both dramatic and visually harmonious.
This impression is heightened by the curved rear window and the sweeping chrome handle between the tail lights. Thanks to the divided tail lights, the loading aperture is gratifyingly wide. The large, aerodynamically very effective roof spoiler is another eye-catching feature. It shares the structure of the rear roof cladding and accommodates the third brake light. In the area of the rear bumper cladding there are other SUV-specific features such as an extremely robust external loading sill guard and a simulated underride guard available in high-gloss black, matt silver or silver- shadow.
Interior: attractive design features and high perceived
The muscular and imposing appearance of the exterior is systematically continued into the interior. This has a particularly high perceived quality that is achieved by the contours, choice and combinations of high-grade materials. All trim surfaces are galvanised in silver-shadow for material authenticity, resulting in a metallic finish with a "cool-touch" effect. The impression is one of perfect detail. The heavy emphasis on horizontals, the dynamic design and the highly attractive design features are other high-quality attributes. The same applies to the great precision of joints and gap dimensions.
The dashboard consists of an upper and lower section, allowing surface structures that are different in look and feel. Matt and glossy 3D geometries (graining) create an attractive light effect. The three-dimensional trim section of innovative membrane, aluminium or wood lends a new, modern touch to the interior. The matt satin finish of the wood trim is a further enhancement to the modernity, and makes the surface particularly pleasant to the touch.
Five round air vents are integrated into the dashboard. As an exclusive GLA feature, bezels are optionally available around these circular vents whose SUV-look echoes the underride guard and side member claddings. The bezels can be galvanised as an option. The direction of the airflow can be varied by butterfly-shaped inserts which can be optionally galvanised in silver-shadow.
The large, free-standing display has a high-gloss display facing in piano-black and a flush-fitting surround in silver-shadow. This gives the display a particularly high-quality look. A 3-spoke steering wheel with 12 function keys and a galvanised chrome clasp is standard equipment. On request an instrument cluster version with two tubes is available. In this case there is a small dial instrument in each of the large dial instruments. When at rest the needles are in the 6 o'clock position. The needle inlays are always in silver.
The wide choice of seat upholsteries in material (e.g. leather, fabric, fabric/leather) and colour combinations allows plenty of scope for individualisation. Sports seats with integrated head restraints are available as an optional extra.
The high quality of the sports seats is emphasised by the aperture in the lower section of the head restraint. On the rear of the front seats this aperture is framed by a surround in silver-shadow, and can have ambience lighting on request. In addition to the equipment packages Style, Urban, AMG and Exclusive, an SUV Style package is available that accentuates the SUV character of the GLA even further. The highlight is robust, colour-contrasting "moccasin" topstitching on the outer seat contours.
If the optional Load Compartment package is ordered, the backrest of the rear seat unit can be moved to a steeper position, the so-called cargo position. This enlarges the load compartment capacity by 60 litres, providing space for bulky items while still allowing the rear seats to be used by passengers.
Set into a galvanised surround, the controls for the optional "electric seat adjustment with memory" are arranged on the interior door panels in typical Mercedes style – a unique feature in this segment. The interior door panels are likewise of extremely high quality. The soft, matt surfaces extend right from the beltline to the door pocket. In combination with the equipment packages the door armrests have a high-quality chrome trim strip and, as an option, ambience lighting.
Aerodynamics: goodbye to box-shaped
With the GLA, yet another model series becomes the leader in its segment with respect to aerodynamic efficiency. Its Cd figure is 0.29. At 0.66 m2 the frontal area Cd x A, which decisively affects fuel consumption from around 60 km/h, is likewise a top figure.
The good air flow characteristics, which are a major contributory factor to the vehicle's low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures. These include a low A-pillar step with suitable A-pillar geometry and aerodynamically optimised exterior mirror housings. The rear end is also streamlined. The measures here include the roof spoiler lip and the aerodynamically shaped tail lights. Rear spoilers at the sides ensure that the airflow breaks off for optimal aerodynamic efficiency. Seals in the front bumper (radiator area incl. around the headlamps) and radiator shutters for regulation of the cooling air as required round off the aerodynamic measures.
Extensive underbody panelling, additional panelling in the middle area of the rear axle and an aerodynamically optimised rear silencer followed by a diffuser improve the flow of air beneath the underbody.
Numerous measures have also been taken to reduce wind noise in the GLA. These e.g. include a multi-level door sealing concept, additional sealing of the joint between the tailgate and the roof and side seals on the tailgate. Particularly rigid window frames prevent the airflow from pulling on the doors at higher speeds, and reduce vibrations. External noise has also been minimised by the low A-pillar step and exterior mirrors connected to the body by a stem.
Engines and transmissions: dynamic claim to leadership
The GLA can be driven with a fuel consumption of only 4.3 litres/100 km, setting new standards in its segment. Modern four-cylinder engines with turbocharging and direct injection, as well as an ECO start/stop function as standard, make for this superior efficiency. The new GLA-Class also takes the lead in its segment with its dynamic performance figures.
Initially the power range of the 1.6 and 2.0-litre petrol engines will extend from 115 kW (156 hp) in the GLA 200 to 155 kW (211 hp) in the GLA 250.
The GLA 250 4MATIC sprints from zero to 100 km/h in only 6.5 seconds, underlining the dynamic claim to leadership of the GLA-Class. It has a top speed of 235 km/h and a combined consumption figure of just 7.1 l/100 km (151 g CO2/km – provisional figures).
The two diesel engines excel with dynamic torque and outstanding efficiency: The GLA 200 CDI develops 100 kW (136 hp), a maximum torque of 300 Nm and has a displacement of 2.2 litres. This engine has been reengineered for greater efficiency. The modifications include optimisation of the belt drive, a cylinder head package with different roller bearings and additional finishing, optimisation of the vacuum pump, aluminium pistons with optimised assembly clearances and a low-friction ring package, the roller bearings of the Lanchester balancer shaft and pressure sensor combustion control in the cylinder head.
The GLA 200 CDI requires just 4.3 litres of fuel for 100 km, which equates to 114 g CO2/km (provisional figures). It is rated efficiency class A. The GLA 220 CDI also has a displacement of 2.2 litres, 125 kW (170 hp) and 350 Nm.
All the engines feature the ECO start/stop function as standard. The engines are combined with a six-speed manual transmission or with the 7G-DCT dual clutch automatic transmission (standard for GLA 250, GLA 220 CDI and the 4MATIC models), which unites comfort and sportiness to an outstanding degree.