Audi stars in science fiction film Ender's Game
INGOLSTADT, GERMANY – Aug 9, 2013: Futuristic, progressive and cutting edge are the characteristics of the Audi Design Team’s brand new ‘virtual car’, which has been developed for Summit Entertainment's film adaptation of the award-winning, best-selling novel Ender's Game. With its visionary design, the Audi fleet shuttle ‘quattro’ blends easily into the world of the science fiction feature film, combining futuristic design with groundbreaking technology.
The fictional Audi fleet shuttle ‘quattro’ in Ender's Game marks the first time the brand has unveiled a purely virtual Audi in a feature film. True to the company's Vorsprung durch Technik philosophy, the collaboration with director Gavin Hood and the production team saw the latest technology used to digitally and seamlessly integrate the Audi fleet shuttle ‘quattro’ into the film’s futuristic environment. The technologically-advanced world of Ender's Game is reflected in the design of the model.
"The Audi in the movie represents progress and it appears in key scenes that have a lasting impact on the life of the protagonist," explained Florian Zitzlsperger, responsible for Brand Partnerships at AUDI AG. "As a result, our Audi becomes part of this fictional world."
"Designing the Audi fleet shuttle quattro was similar to customizing a tailor-made suit. We adapted it to the requirements of the world in Ender's Game and at the same time had to take care to preserve our brand values," said Frank Rimili, chief designer for the film project.
"We were ultimately able to perfectly project our design philosophy into the fictional world of the movie."
Linda McDonough, a producer of Ender's Game, added, "The Audi brand is already very forward thinking which made their inclusion in our film an organic fit."
Based on the best-selling, award-winning novel, the feature film Ender's Game is an epic adventure written for the screen and directed by Gavin Hood starring Asa Butterfield (Hugo), Hailee Steinfeld (True Grit), Ben Kingsley (Gandhi, Iron Man 3) and Viola Davis (The Help) with Abigail Breslin (Little Miss Sunshine) and Harrison Ford.
In the near future, a hostile alien race has attacked Earth. In preparation for the next attack, humans begin training the best students to find their future leader. Ender Wiggin, a shy but strategically brilliant young man, is pulled out of his school to join the elite. Arriving at Battle School, Ender quickly and easily masters the training, distinguishing himself and winning respect amongst his peers. He is soon ordained as the military's next great hope and is charged to lead his fellow soldiers into an epic battle that will determine the future of Earth and save the human race.
The film Ender’s Game will premiere in Australian cinemas on December 5.