Record-Breaking July New Car Registrations Performance For Mercedes-Benz UK

MILTON KEYNES, UNITED KINGDOM – Aug 7, 2013: Mercedes-Benz UK has achieved its best-ever July/YTD market share results, according to official figures released today by SMMT. 7503 new cars were registered in July 2013, outperforming the market with an increase in volumes of 15.4 per cent, giving the company a record July market share of 4.6 per cent. YTD, registrations are up 14.9 per cent, to 61,189 vehicles. Mercedes-Benz remains the UK’s fastest-growing “full line” premium manufacturer.

It’s also been a record-breaking year for the E-Class range, with 16,374 new E-Classes taking to the roads in the first seven months of 2013. Significant product updates earlier in the year have contributed significantly to the 8,985 E-Class Saloons that have been registered YTD, another record. The stylish CLS range has also had its best-ever YTD, with 2,565 new cars registered so far. The current S-Class remains the number one car in the luxury saloon segment, with 910 new cars YTD. Deliveries of the all-new S-Class begin in the autumn.

Customers enjoying high performance motoring continue to choose AMG models in record numbers, with 89 per cent more new AMGs being registered in July, and 56.5 per cent during first seven months of 2013, compared to last years’ previous best-ever performance.

The UK’s summer heat wave has helped registrations of the stylish SL-Class Roadster soar too – with 111 cars taking to the roads in July, contributing to the YTD total of 788 new SLs.

Commercial Vehicles
July was a successful month for Mercedes-Benz Commercial Vehicles. A total of 1,050 new Citans have been delivered in 2013; Sprinter Panel Vans recorded a 8.9 per cent increase YTD; and the Actros truck range is up 8.9 per cent so far in 2013. Registrations of four-axle Axor rigids, typically used in the construction industry, are up 50 per cent in 2013.

Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “After last-month’s record first-half-year results, it’s great to see the momentum we’ve built continuing into the summer. To consistently achieve record market share results in both month- and year-to-date reports shows that our exciting growth is stable, and is sustainable.

“I think the records for our E-Class family are particularly noteworthy. The significant upgrades we’ve made to our executive car earlier this year have attracted more British customers into an E-Class than ever before.

“The recent heatwave hasn’t dampened anyone’s enthusiasm for purchasing a new car. The forecast for the rest of the year looks good, with things hotting up in the car market, and even more new models coming in the final five months of the year.

“In commercial vehicles, Citan has broken through the 1,000 van mark already, and it’s great to see Sprinter and our heavy trucks improving all the time too – great results, and we’re helping to keep British businesses moving.”

Mr Breitschwerdt concluded: “These record results are a great team effort for everyone at Mercedes-Benz UK headquarters, and throughout our exceptional dealer network. The most enduring success isn’t measured only in an announcement of results, or even with successes on the race track – the most long-lived rewards are proudly parked at our existing and new customers garages and driveways and parking spaces. We’re working hard to deliver great cars, great service and great experiences for even more customers now and into the future.”