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Steve Roberts of Crown Motors Redding Named Autobytel Dealer of the Month


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IRVINE, CA--August 2, 2013: Autobytel Inc. , the company dedicated to helping automotive consumers and dealers connect online, has named Steve Roberts, General Manager of Crown Motors in Redding, California, the Autobytel Dealer of the Month for June 2013.

“Internet customers want what they ask for--price and availability and a quick response--and that is what we give them”

The company's Dealer Awards Program honors exceptional Autobytel dealers who employ the highest standards in customer service and Internet automotive retail sales and lead management processes. The Autobytel Dealer of the Year Award is slated to be announced at the NADA Convention & Expo in New Orleans in January 2014, with the crowning dealer chosen from this year's pool of monthly winners.

Steve joins Patti Scipione of M'Lady Nissan, Paul LeRose of Pauly Toyota, and Tim Morgan of Radley Acura--who were recently named Autobytel Dealers of the Month for March, April and May 2013--in that pool of winners.

"Steve and the Crown Motors Redding team really understand the importance of building relationships with their customers," said Jeffrey Coats, President and CEO of Autobytel Inc. "They excel at establishing a line of communication that lasts well beyond the initial point of contact. What's even more noteworthy is that Crown Motors operates in a very small market, yet it stands out among retailers in some of the largest cities in the country. Steve and his team deserve this honor and we're proud they're part of the Autobytel program."

Each month, Autobytel's sales and dealer operations teams evaluate prospective candidates from a competitive field of thousands of automotive retailers in the Autobytel network, with a monthly winner selected based on key online automotive best practices.

Criteria evaluated for the Autobytel Dealer Awards Program include conversion rates, lead management processes, customer service principles, customer and brand retention analytics and Internet department practices, among others.

"Internet customers want what they ask for--price and availability and a quick response--and that is what we give them," said Roberts. "We also try to form relationships with our customers over the Internet, as we want to be their one stop shop for all things automotive. It is wonderful to be noticed for a job well done among your peers, and I would like to thank Autobytel for this honor."

Crown Motors, located over 200 miles northeast of San Francisco, offers a broad range of brands, including Honda, Dodge, Nissan, Ford and Lincoln to customers in Redding, California and the surrounding areas. The dealership has been part of the Autobytel program for over two years.

Named #1 Dealers' Choice Awards in 2012 by Auto Dealer Monthly, and a finalist of the 2013 DrivingSales Most Valuable Insight Award this April, Autobytel consistently ranks as a top quality Internet lead provider, with the company's internally-generated leads converting at approximately three times the rate of the estimated industry average.