LoJack Launches New Digital Learning Management System And Mobile Application For Dealers

Best-in-Class Dealer Tools and Resources Will Support Aftermarket Sales

CANTON, MA--Aug. 1, 2013: LoJack Corporation announced today the launch of a new digital dealer training website, The LoJack Learning Management System. Available immediately for all participating LoJack dealerships, the interactive website features online modules that outline proven best practices for selling the LoJackŪ Stolen Vehicle Recovery System, as well as tactics to enable dealers to increase customer satisfaction and sales.

Recognizing the need for a more flexible and advanced sales training alternative, LoJack consulted with renowned F&I training expert Ron Reahard of Reahard & Associates to create a customizable platform for auto dealers and their sales associates. The LoJack Learning Management System provides several modules that can be completed at a participant's convenience in a comprehensive, interactive learning environment. The system also provides the flexibility for dealerships to use the materials as part of a tailored training day, as well as the ability for users to reference the material any time via a downloadable PDF guide.

"Dealers need to stay on the cutting edge of technology and part of that includes equipping their sales teams with the resources and programs that help close car sales," said Randy L. Ortiz, the Chief Executive Officer and President of LoJack. "At LoJack, we have spent a significant amount of time working with hundreds of auto dealer executives, managers, sales teams and vendors to determine exactly what their needs are. As such, our new Learning Management System provides powerful tactics to help increase sales and ROI on LoJack products."

In addition to the new training website, LoJack also supports participating dealerships by offering a number of informative resources, such as a mobile application designed specifically for dealers to help sales teams illustrate the value of the LoJack Stolen Vehicle Recovery System, explain the cost of theft and more. A consumer tab includes popular selling tools such as localized theft risk assessment modules, a product comparison grid and a theft cost calculator.

Additional resources available to participating LoJack dealers include:

Toolkit of marketing and sales materials, including vehicle theft recovery stories and infographics detailing location-specific vehicle theft statistics. Design of a LoJack-specific landing page and banner for a dealer's website. LoJack consumer mobile application, featuring informational tools for consumers, including a "Where I Parked" feature, a "Mobile Glove Box" and helpful information in the event of a vehicle theft. Event planning and cross-promotional support. Social media cross-promotional partnership.