The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

The FIAT Brand to Debut "Body Paint" Print Ad in ESPN The Magazine's Annual Body Issue

fiat (select to view enlarged photo)
2014 Fiat 500e

One-of-a-Kind Print Ad Incorporates Over a Dozen Artists/Performers/Models to Recreate Image of Fiat 500 Abarth Cabrio


AUBURN HILLS, MI--July 10, 2013: FIAT Brand North America unveils a one-of-a-kind print ad this week when it debuts "Body Paint" in this year's annual ESPN The Magazine's Body Issue. The visually stunning print ad features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio. The annual edition of ESPN The Magazine's Body Issue (07/22) will be on newsstands starting Wednesday, July 10th.

Said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. and Fiat Group Automobiles Head of Fiat Brand, "'Body Paint' allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe."

"Our ideal execution is when a client creates an ad that works so well within the context of our environment," said Eric Johnson, ESPN executive vice president, multimedia sales. "Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine's annual Body Issue."

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of FIAT Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the FIAT Brand."

Exclusive behind-the-scenes video of the making of the "Body Paint" print ad can be viewed at YouTube Images of the "Body Paint" print ad are available at Chrysler Media