Automotive Social Buzz Report: Ford Continues to Dominate Online Conversation

Phoenix Automotive's Social Buzz Report - May Edition

During May, Ford continued to dominate the competition in overall online conversations. However, Ford's luxury division, Lincoln, saw a 55% increase in online conversations to propel it ahead of Chevrolet. Lincoln has been generating a lot of buzz recently with its new brand repositioning campaign. Mentions of Quality were strongest among BMW and Mercedes. Nissan had the largest percentage of its online conversations reference Price, Fuel Efficiency, and Performance, and was amongst the top in online conversations for Quality.

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