Goodyear Kicks Off 4th Annual 'Gives Back' Campaign
Goodyear Transforms NASCAR Tires for Memorial Day Race Weekend and Launches Charity Auction to Benefit Support Our Troops
AKRON, OH--May 31, 2013: Continuing its long history of supporting the men and women of the U.S. Armed Forces, The Goodyear Tire & Rubber Company, exclusive tire supplier of NASCAR's three major national series, is waving the green flag on the fourth annual "Goodyear Gives Back" charitable program benefiting the Support Our Troops organization.
To launch this year's program, Goodyear transformed its race tires by replacing the "Eagle" sidewall design with desert camouflage lettering that read "Support Our Troops" on all NASCAR tires used during Memorial Day Weekend at Charlotte Motor Speedway. The commemorative tires are one of a number of initiatives planned as part of this year's program, which includes a charity auction featuring autographed NASCAR memorabilia and VIP experiences, along with at-track activities and multiple opportunities for racing fans to participate. All proceeds from the program benefit Support Our Troops®, a nonprofit nationwide organization that works to bolster the morale and well-being of America's troops and their families.
Fans can get involved in this year's "Goodyear Gives Back" program by visiting www.Goodyear.com/GivesBack to bid on authentic Goodyear NASCAR tires autographed by the drivers who used them, as well as other unique items including VIP motorsports experiences and memorabilia, and rides on the iconic Goodyear Blimp. All auction proceeds go directly to Support Our Troops®, and Goodyear will match the funds raised through the charity auction up to $50,000.*
During the program, which runs through July 8, 2013, consumers can also make direct donations to Support Our Troops®, send messages to troops through the Goodyear website and purchase Goodyear Gives Back merchandise through the auction link (while supplies last).
To date, the Goodyear Gives Back program has provided more than $700,000 in cash and product donations that have gone directly to supporting the troops and their families.
Goodyear, the largest producer of military tires in the U.S.,has a longstanding history with the U.S. Armed Forces, with more than 100 years of commitment to building innovative and reliable tires and equipment to support and protect our troops. Goodyear's commitment extends beyond products and charitable donations; priding itself on hosting events at U.S. military bases throughout the year, bringing service men and women and their families a chance to interact with drivers and take rides on the Goodyear Blimp.