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Great Wall Keeps Walled City Of Culture Moving

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LONDON – May 28, 2013: Great Wall’s Steed SE has been announced as the official Vehicle Partner to the UK’s City of Culture 2013, Derry~Londonderry. With more than one million people expected to attend events in the historic walled city in Northern Ireland during the year, the Steeds will be essential for transporting artists and their equipment, as well as media and guests between the many venues and events.

Under the agreement with Culture Company 2013, Great Wall has supplied two co-branded Steed SE pick-ups. The vehicles will be used to facilitate logistics for the many events planned to celebrate Derry~Londonderry’s UK City of Culture status, and as part of the agreement Great Wall will also provide additional vehicles to help carry the load during peak times in the schedule.

Sarah Hughes, Sponsorship Manager for the City of Culture, commented: “This vehicle partnership with Great Wall provides essential support to our logistics operations. From transporting drum kits and amplifiers to marketing materials and key personnel, Great Wall’s Steed SE is the perfect workhorse for our purposes, offering high load and passenger capacity, excellent durability and a comfortable ride.”

The Great Wall Steed SE is the UK’s best-value high specification 4x4 double-cab pick-up. With a load capacity of 1,050kg, a spacious cargo bay measuring 138cm x 146cm x 48cm (length, width, depth) and features including a body-coloured hard-top canopy, rear parking sensors and a cargo load-liner, the two five-seater Steed SE’s are perfectly suited for the challenging job.

“The strategic vehicle partnership with Culture Company 2013 is a fantastic opportunity for Great Wall to work exclusively with the City of Culture and support the many exciting events taking place in Derry~Londonderry,” said Neville Mathews, Managing Director of Great Motor in Ireland. “The demanding schedule will demonstrate the Steed SE’s considerable strengths to the full. With excellent build quality and reliability, copious load capacity, generous equipment levels and excellent fuel economy for its class, the Steed SE will show it is more than equal to the task.”

All Great Wall’s vehicles benefit from the ‘Great Wall Promise’, which includes inflation-proof servicing plans, a six-year anti-perforation warranty, three-year paint warranty, three-year roadside assistance and free service pick-up and drop-off. Great Wall recently announced an extended six-year/125,000 mile warranty* on all Steeds purchased in the UK, underlining the company’s confidence in the Steed.

Great Wall’s Steed SE offers high specification with unrivalled value, with a purchase price of just £15,998 (CVOTR). All Steeds feature Great Wall’s 2.0-litre 16-valve turbocharged diesel powerplant that delivers class-leading fuel economy, making it one of the most economical pick-ups currently available on the UK market (30.1 mpg urban; 37.7mpg extra urban; 34.0 mpg combined), as well as a low-range gearbox and an ‘on-demand’ four-wheel-drive system that can be selected by the driver when the terrain becomes challenging.