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SNAPJAW Launches World's First Interactive Digital Bumper Sticker

snapjaw (select to view enlarged photo)

PALO ALTO, CA--My 20, 2013: SNAPJAW LLC, a social telematics company, today announced SNAPJAWTM, the world's first interactive digital bumper sticker that enables drivers and passengers to communicate socially and extend their personal identity on the road.

“SNAPJAW is at the intersection of personalization, social media and mobile communications”

SNAPJAW Founder and CEO Alex Panelli came up with the idea while sitting in traffic on Highway 101.

"I saw a car in front of me with a San Francisco Giants license plate frame," said Panelli. "I thought to myself, 'Great, I love the Giants too! But it's December and baseball season has been over for two months. Wouldn't it be great if there was an easy and convenient way to change the message to 'Go 49ers' or 'Go Warriors' or something else more appropriate for the season?'"

SNAPJAW is the world's first bumper sticker controlled by a user's mobile phone. SNAPJAW seamlessly mounts behind a user's license plate. Once installed, the user completes a very simple process to pair the user's mobile phone with the user's SNAPJAW. License plate numbers then serve as that user's "handle." Users can personalize and update their SNAPJAW via text message service or by using the SNAPJAW app, which includes voice-to-text capability to enhance safety. In addition to personal expression, SNAPJAW also relays AMBER Alerts and traffic warnings.

SNAPJAW is the newest addition to the $32 billion plus auto accessories market1, taking the popularity of bumper stickers, license plate frames and personalized license plates to a new level. Cars are an extension of a person's identity, and SNAPJAW is the simplest way to broadcast what you want, when you want on the road.

This morning, SNAPJAW launched a Kickstarter campaign to fund its initial purchase order and will begin shipping to users in October 2013. SNAPJAW will retail at $149.99, which includes the first year of wireless service. Exclusive early bird specials are available at the company's Kickstarter page for users who want to secure one of the first SNAPJAW devices. The campaign ends in early July.

"SNAPJAW is at the intersection of personalization, social media and mobile communications," said Panelli. "It's a civil way for drivers to communicate with one another -- whether that's saying to someone, 'Your tail light is out' or 'Nice ride.'"