Kia Announces Complimentary Scheduled Maintenance Program For The All-New 2014 Cadenza Premium Sedan

Flagship Sedan Arrives with Flagship-Level Maintenance Program

-- Complimentary scheduled maintenance program covers up to 36 months or 37,500 miles[1]

-- Cadenza differentiated from competition in newly emerging market segment

IRVINE, CA--May 9, 2013: Kia Motors America (KMA) today announced a complimentary scheduled maintenance program available for the all-new 2014 Cadenza premium sedan. The program covers the first five factory-scheduled service appointments and is applicable for 36 months or 37,500 miles. The program highlights yet another way Kia is elevating value to new levels of sophistication and promises to further differentiate the Cadenza from its competition.

"The Cadenza competes in a class in which customers have higher expectations for their ownership experience. Our complimentary scheduled maintenance program -- a benefit many would not have previously associated with the Kia brand -- fulfills those expectations," said John Crowe, vice president of service and after sale operations, KMA. "The program helps differentiate the Cadenza from its competition and illustrates Kia's intentions of launching a credible contender into the emerging space between mainstream and luxury."

Already a tremendous value at a starting MSRP of just $35,100 ² (not including $800 destination), the Cadenza packs power, technology and refinement in Kia's first full-size sedan, and the newly announced complimentary scheduled maintenance program only adds to the vehicle's value proposition in its segment. Complimentary scheduled maintenance is available to customers who either purchase or lease³ a new 2014 Cadenza and complete the maintenance work for their vehicles at participating Kia retailers. The complimentary scheduled maintenance program, which excludes wear and tear items such as tires and brakes, is another benefit along with Kia's industry leading 10 year/100,000 mile new-car warranty and Roadside Assistance⁴.

UVO eServices Makes Complimentary Scheduled Maintenance Easy

As Kia's most technologically advanced vehicle, the 2014 Cadenza comes standard with UVO eServices⁵, which makes scheduling service appointments easier than ever. UVO eServices monitors service intervals and will alert the owner when it's time to schedule an appointment at a Kia retailer. Following on-screen prompts, the system has the ability to contact the retailer and schedule service appointments at the owner's convenience. UVO eServices is an enhanced telematics suite that offers a number of safety, maintenance and infotainment functions, including Automatic Diagnostics⁶, Manual Diagnostics, Scheduled Diagnostics, vehicle maintenance, and eServices Guide, many of which are run through the owner's Smartphone⁷ equipped with the UVO eServices app, which is available at no charge⁸.

Through the UVO eServices owner's portal, known as "Car Care Web," owners can check vehicle diagnostics, vehicle status, maintenance schedules, driving behavior, and schedule appointments with their preferred or nearby Kia retailer via their home computer or mobile device. If UVO's eServices identifies a problem by way of the Automatic Diagnostics function, it will communicate the vehicle's issue(s) and its location to Kia's 24/7 call center or will schedule an appointment online with the nearest Kia dealership upon the owner's request. Additionally, the user can take advantage of Scheduled Diagnostics from their Smartphone, setting a monthly diagnostic check of the vehicle. Upon completion, any issues found are automatically forwarded to Car Care Web.

Kia: One of the World's Fastest Moving Global Automotive Brands

Kia Motors America is one of only three auto brands to increase U.S. sales in each of the past four years, and in 2012 the company surpassed the 500,000 unit mark for the first time. With a full line of fun-to-drive cars and CUVs, Kia is advancing value to new levels of sophistication by combining European-influenced styling -- under the guidance of chief design officer Peter Schreyer -- with cutting-edge technologies, premium amenities, affordable pricing and the lowest cost of ownership in the industry. Kia recently joined the exclusive ranks of Interbrand's "Top 100 Best Global Brands," and is poised to continue its momentum with seven all-new or significantly redesigned vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia Motors has invested more than $1.4 billion in the U.S., including the company's first U.S. assembly plant in West Point, Georgia -- Kia Motors Manufacturing Georgia -- which is responsible for the creation of more than 11,000 plant and supplier jobs. The success of the U.S.-built* Optima and Sorento in two of the industry's largest segments has fueled Kia's rapid growth and is complemented by Kia's comprehensive lineup which includes the Cadenza flagship sedan, Soul urban passenger vehicle, Sportage compact CUV, Optima Hybrid, the Forte sedan, 5-door and Koup compacts, Rio and Rio 5-door sub-compacts and the Sedona minivan.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 765 dealers throughout the United States and serves as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA recorded its best-ever annual sales total and gained U.S. market share for the 18th consecutive year. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.

* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts.

¹ Purchasers and lessees of new 2014 Kia Cadenzas are eligible. Participating Kia authorized dealers only. The Program provides certain factory scheduled maintenance work, for the first five normal maintenances, for 37,500 miles or 30 months, whichever comes first (see Normal Maintenance Schedule in Owner's Manual); however, the fifth maintenance will be covered up to the 36th month. Non-transferable. Terms, conditions and exclusions apply. See participating dealers for program details.

² MSRP $35,100 for Premium (base) model. MSRP excludes destination and handling, taxes, title, license fees, options and retailer charges. Actual prices set by retailer and may vary.

³ Offer applies to first purchaser or lessee only. Offer is not transferable to subsequent owners or lessees.

⁴ The Kia 10-year/100,000-mile warranty program includes various warranties and roadside assistance. Warranties include powertrain and the New Vehicle Limited Warranty (Basic). All warranties and roadside assistance are limited. See retailer for details or go to kia.com.

⁵ App requires UVO eServices equipped vehicle and runs on your Smartphone cellular data service. Normal data rates will apply.

⁶ Vehicle Diagnostics do not take the place of regularly scheduled maintenance. Feature checks powertrain, chassis, and airbag systems only, and requires initial activation. For factory-recommended maintenance schedule, see the Maintenance Feature of UVO eServices or the Owner's Manual.

⁷ As of May 2013, select Android and iPhone devices are the only UVO eServices compatible devices. iPhone is a registered trademark of Apple Inc. Android is a registered trademark of Google Inc. Additional compatible devices expected late 2013.

⁸ No charge for the UVO eServices app. App runs on your smartphone cellular data service. Normal data rates will apply.