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Students Pitch Ideas To Vauxhall To Celebrate Responsible Business Week

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LUTON, UNITED KINGDOM – april 15, 2013: Vauxhall will visit St Matthews Primary School in Luton on 17th April as part of Responsible Business Week. “Vans R Us” is an on-going scheme to encourage students to learn about the manufacturing and marketing process when launching a vehicle, in a creative and hands-on way.

The pupils design their own model vans, decide who their target market is, create a brand concept, develop models and pitch their ideas to their teachers and Vauxhall undergraduate team leaders. This gives students the opportunity to create their own product and brand, before pitching the ideas to win a prize.

The training sessions were created and are run by undergraduate students at the Vauxhall Luton Plant. Since 2009, 1100 pupils have taken part in different schools around the town.

Business in the Community aims to support and celebrate businesses interaction and contribution within their communities. Responsible Business Week (15th-19th April), founded by Business in the Community, encourages companies to host events across the country to raise awareness and involvement to grow a responsible business movement.

“We are thrilled to be able to teach pupils about the automotive industry and it was great to see the engagement and enthusiasm from the pupils about the manufacturing industry,” said Aimee Genders, “Vans R Us” Project Leader and HR Assistant at Vauxhall’s Luton Plant. “We admire Business in the Community for their ongoing campaign to bring communities and businesses together and we are very glad to celebrate Responsible Business Week in partnership with them.”

Stephen Howard, Chief Executive, Business in the Community, “We are delighted that Vauxhall is supporting the week and even more importantly, we hope it will inspire many more businesses to put responsible behaviour at the heart of how they do business.”