The Auto Channel
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Strativity announces new employee engagement tool IMCO Model customized for the automotive market

buying a car (select to view enlarged photo)

HACKENSACK, NJ--April 11, 2013: Strativity Group, Inc. announced today the release of its Automotive IMCO-- Model for assessing automotive dealership employee engagement. The new product is being deployed to 30,000 employees at over 450 auto dealerships, representing manufacturers such as Toyota, Hyundai, Audi, Ford and Mercedes Benz.

The IMCO Model elevates employee engagement assessment by monitoring four core relationships: Individual, Manager, Customer and Organization. By exploring performance on all four of these components, automotive dealers can pinpoint the best way to increase employee engagement and improve their bottom line. Strativity's analysis demonstrates that a 10% increase in employee engagement at a non-luxury dealership will impact operating profits by over $260,000 per year and by over $350,000 at luxury car dealerships.

The IMCOModel enables organizations to

  • Identify precise drivers for employee engagement
  • Discover departments with lower engagement
  • Recognize linkage of employees to customers
  • Prioritize actions and execution
  • Customize questions to address an organization's unique culture and business issues
  • Benchmark against national database

"Customer experience is the new battle ground for car manufacturers and dealers, car quality and store design are the table stakes," said Lior Arussy, CEO of Strativity Group . "Employee engagement is a critical component in delivering a differentiated customer experience. Those who embrace it early will reap the benefits."

Insight to Action

The Automotive IMCO Model is available with customized consulting to develop dealership specific action plans. Consulting services are an integral part of Strativity Group's complete dealership effectiveness program, which includes customer experience design, employee and leadership training, and employee engagement advisory services.