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Kia Motors Partners With POPSUGAR Circle Of Moms To Produce Online Webisodes Geared Towards Mothers

kia sorento

Web Series Hosted By Celebrity Mom & Reality Star Tia Mowry

- Series titled "POPSUGAR Circle of Moms, Everyday Answers" to feature online episodes focused on parenting and lifestyle topics

- Webisodes will showcase 2014 Kia Sorento CUV's everyday functionality and appeal to families


IRVINE, CA--April 3, 2013: Kia Motors America (KMA), and POPSUGAR, Inc., a leading women's lifestyle brand, announced today the launch of "POPSUGAR Circle of Moms, Everyday Answers," a series of online episodes geared towards mothers. Featuring celebrity mom and reality star Tia Mowry, the series of eight online episodes will feature Mowry and mom bloggers as they set out to accomplish various family tasks in the all-new 2014 Kia Sorento CUV. Along the way, they discuss various parenting topics and offer suggestions and solutions to everyday parenting issues.

"With family-friendly available features such as fold-down third row seating, technological enhancements such as UVO eServices [1] and Kia's first-ever Blind Spot Detection System, the 2014 Kia Sorento CUV is tailor-made for families," said Michael Sprague, executive vice-president, marketing & communications, KMA. "By partnering with POPSUGAR Circle of Moms, people will be able to see how the Sorento works in real-world scenarios for all types of everyday family activities."

The episodes will appear weekly on and will explore a wide variety of topics from relationships, everyday health, to meal planning tips. Throughout the show, Tia Mowry will drive the 2014 Kia Sorento CUV to different locations such as the grocery store, Pilate's classes, and other mom's houses.

"We continue to push the boundaries of campaign creativity delivered through innovative technology and original content, and this campaign is another great example of that mission," said Annette Gallo, Vice President, Integrated Marketing, POPSUGAR Inc. "We're thrilled to partner with Kia and deliver to our growing mom audience highly engaging, fresh content."

Premiered at the 2012 Los Angeles International Auto Show and built in West Point, Georgia*, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. The redesigned Sorento also adds a top-of-the-line trim level to its lineup -- the SX Limited* -- which delivers an impressive roster of premium features and amenities.


POPSUGAR, Inc. is a global technology company at the intersection of content and commerce -- online, on mobile and at your door. is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 20M users worldwide, 50M live and on-demand video views, and half a billion in annual retail revenue. POPSUGAR, Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London.

[1] Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident, severe personal injury and death. The driver's primary responsibility is in the safe and legal operation of a vehicle, and use of any handheld devices, other equipment or vehicle systems which take the driver's eyes, attention and focus away from the safe operation of a vehicle or that are not permissible by law should never be used during operation of the vehicle. "