J.D. Power and LMC Automotive Report: Strong New-Vehicle Sales in February Drives Robust Selling Rate
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WESTLAKE VILLAGE, CA--Feb. 22, 2013: The new-vehicle retail selling rate in February remains above 12 million units--stronger than it was a year ago--as the auto industry recovery continues, according to a monthly sales forecast developed by J.D. Power and Associates' Power Information Network® (PIN) and LMC Automotive.
Retail Light-Vehicle Sales
February new-vehicle retail sales are expected to come in at 931,100
vehicles, which represents a seasonally adjusted annualized rate (SAAR) of
12.1 million units, a decline from the robust 13.1 million SAAR in January,
but stronger than the 11.7 million SAAR in February
2012. Retail transactions are the most accurate measurement of true
underlying consumer demand for new vehicles.
"All signs of the industry's health are positive right now," said John Humphrey, senior vice president of the global automotive practice at J.D. Power and Associates. "Average transaction prices are up, incentives are stable, leasing is at a healthy level and newly redesigned models continue to make an impact on the marketplace."
"Demand is increasing, but the automakers deserve credit for doing a much better job of keeping alignment of production and demand." said Humphrey. "This has led to new-vehicle transaction prices that are averaging nearly $1,000 more in February than the same period in 2012 while incentives have remained relatively flat year over year."
Total Light-Vehicle Sales
Total light-vehicle sales in February
2013 are projected to reach 1,176,200 units, a seven percent
increase from February 2012 and the fourth
consecutive month with the selling rate at or above 15.2 million units.
Fleet share is expected to remain at the January level of 21 percent.
J.D. Power and LMC Automotive U.S. Sales and SAAR Comparisons
|
February 20131 |
January 2013 |
February 2012 |
New-Vehicle Retail Sales |
931,100 units2 (9% higher than February 2012) |
822,018 units |
887,924 units |
Total Vehicle Sales |
1,176,200 units (7% higher than February 2012) |
1,041,982 units |
1,147,761 units |
Retail SAAR |
12.1 million units |
13.1 million units |
11.7 million units |
Total SAAR |
15.2 million units |
15.2 million units |
14.4 million units |
1Figures cited for February
2013 are forecasted based on the first 14 selling days of the
month.
2The percentage change is adjusted based on the number of
selling days in the month (24 days in February
2013 vs. 25 days in February
2012).
Sales Outlook
The outlook for 2013 continues to improve, as the selling pace remains
robust. In fact, LMC Automotive is increasing its 2013 U.S. forecast for
total light-vehicle sales to 15.3 million units from 15.1 million units.
The increase is split between fleet and retail light-vehicle sales, with
the outlook for retail increasing to 12.5 million units from 12.4 million
units.
"The current fundamentals that are driving strong vehicle sales--pent-up vehicle demand and a stable, recovering economy--are expected to get a boost by additional positive factors this year," said Jeff Schuster, senior vice president of forecasting at LMC Automotive. "An expected recovery in the housing market, and 50 percent more new-model launches combined with an increase in lease maturities should keep light-vehicle sales climbing throughout the year."
North American Production
North American light-vehicle production in January 2013 finished at more than 1.3 million
units, seven percent higher than in January 2012. Production in Mexico has increased by nearly 21 percent from
January 2012 on higher General Motors, Ford,
and Volkswagen volumes related to newer launches. U.S. vehicle production
has grown by nine percent from January 2012,
while Canadian production has declined by 13 percent during the same
period.
Vehicle inventory levels in early February increase to a 74-day supply,
compared with 59 days in January. A higher level is typical in February.
However, at the current selling rate, inventory levels are expected to
rebalance within the next month or two. Overall, there are nearly 3.1
million units currently available on dealer lots or in
transit--an increase of approximately 600,000 units from February 2012.
LMC Automotive's forecast for North American production remains at
15.9 million units for this year, a three percent increase from 2012.
"The current inventory situation and production plan for 2013 suggests that there is enough volume to support the expected increased level of demand, and there remains little risk for an overbuild environment," said Schuster.