Innovative Mercedes-Benz My Dash System Wins Am Award

MILTON KEYNES, UNITED KINGDOM – Feb 22, 2013: Mercedes-Benz scored a significant win at the prestigious AM Awards last night, with the innovative My Dash system scooping the ‘Best Digital Initiative’ honour.

Tim Rose, Managing Editor of AM, commented: ‘Mercedes-Benz has been continually developing its My Dash online servicing application since 2008 but the latest development has seen it grow from an application to the basis of its dealer network's aftersales programme. The service differentiates the Mercedes-Benz brand over competitors and allows customers to choose the type of service they would like, recognising the individuality of customer choice.’

Incorporated within My Dash is My Service – an easy-to-use online tool, designed to suit the needs of the customer. MyMercedesService.co.uk enables its users to book an A or B service, MOT, diagnosis and fixed-price repairs to suit their individual requirements. There are four service options for all budgets: Lite, a ‘drop and go’ option; Lounge, a ‘while you wait’ option; Drive, providing customers with a courtesy car; and Collect, providing a collection and delivery service to the customer’s location.

Simon Oldfield, Managing Director, Customer Services Group, Mercedes-Benz UK commented: ‘The My Dash system has received a fantastic reaction since its launch – it’s simple, convenient and gives our customers peace of mind. We’re proud that AM has chosen to recognise the system for an award and that it’s as popular with the judges as it is with our customers.’

Marcus Breitschwerdt, President and CEO of Mercedes-Benz UK added: ‘This Award is great recognition of the innovative thinking of our UK aftersales team – developing class-leading services relevant to our customers that make maintaining a Mercedes-Benz even easier and more convenient. My Service puts our focus on ensuring that customers have the option to choose how they’d like to deal with us, making owning and maintaining their Mercedes-Benz painless and enjoyable.’

In what was a successful evening for Mercedes-Benz, the A-Class also scooped an Award – being named ‘Best New Car of the Year’.