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LoJack Executives Share Corporate Vision For Automotive Dealerships At NADA Convention & Expo


Highlight Plans for LoJack Dealers and Partners, Detail Company's Roadmap

CANTON, MA--Feb. 14, 2013: At last week's NADA Convention & Expo, LoJack Corporation shared details associated with how it is continuing to invest in and expand the ways it will work with its dealership network in 2013 and beyond.  Randy L. Ortiz, President and CEO of LoJack Corporation, took over the helm just over one year ago and has significantly increased the focus and investment in its dealer channel and new product development efforts.

"Before joining LoJack, I spent over 30 years in the automotive industry and much of that time involved working directly with dealers," said Ortiz. "I've spent an extensive amount of my time at LoJack working with our dealer partners to develop a new platform that will consistently deliver incremental PVR for our dealers and drive consumer demand for LoJack products and services."

"Our dealer partners have told us they want process consistency and repeatability, strong partner-led training and support, and consumer demand generation built for products and services that deliver a true value to the consumer.  We've responded by redesigning our dealer and consumer experiences focusing on three components:

  • Demand Generation: New point-of-sale approach that complements the vehicle sales process and is measured and evolved regularly for maximum impact -- on the lot, in the showroom and beyond.
  • Refined Process: A consistent, scalable, measurable and adaptable business process that 'plugs in' to any dealer to support the sale, registration, billing and incentives of LoJack products and services.
  • Actionable Insights: Regular, custom reporting to help uncover trends and improve sales over time.

In addition to our new service platform, we have been focused on building a product pipeline that plugs-in to this platform. Last month, we announced the first step in this effort by entering into a strategic alliance with TomTom, Inc., the world's leading supplier of location and navigation products and services."