Skoda Australia Announces New Head of Brand

MELBOURNE – Jan 14, 2013: Skoda Australia is pleased to announce the appointment of Michael Irmer to lead the Škoda team.

Mr Irmer returns to Australia from his most recent position at Volkswagen AG in Wolfsburg, Germany, where he has been responsible for Product and Price Planning for China and ASEAN markets.

Prior to this, he held senior positions with Volkswagen Group Australia from 2004 until 2009 as both Financial Controller and Dealer Development Manager.

With a longstanding career within the Volkswagen Group, Mr Irmer possesses extensive knowledge of both the Australian and a global automotive market and is well positioned to lead the Škoda brand to a successful 2013.

Anke Koeckler, Volkswagen Group Australia’s Managing Director, is delighted to welcome Michael to the management team.

“Michael brings a wealth of experience and skills to the position and will provide the Škoda brand with the focus and strategic direction to succeed in a very competitive market,” said Ms Koeckler.

Mr Irmer will commence his new role on 1st March 2013.