Mercedes-Benz USA Hits Its Highest-Ever U.S. Volume With Sales Of 305,072
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Mercedes-Benz, smart and Sprinter All Set Records
MONTVALE, NJ--Jan. 3, 2013: Mercedes-Benz USA (MBUSA) today reported its highest year on record with 305,072 vehicles sold in 2012, representing a 15.4% increase over the 264,460 vehicles sold during the same period in 2011. The Mercedes-Benz model line alone also recorded a record year with sales of 274,134 for the year, up 11.8%. Smart and Sprinter model lines both achieved their highest volumes under the MBUSA umbrella with smart sales increasing 92.2% to 10,009 while a record month for Sprinter took the brand to 20,929 for 2012, an increase of 26.3%.
"A strong product offensive backed our retail network's commitment to providing a world-class ownership experience put the wind at our back and enabled us to outperform the market and take the brand to new heights in the U.S.," said Steve Cannon, president & CEO of MBUSA. "We're going to ride that momentum into 2013 with new products across the entire model line from entry point to flagship."
For December, the Mercedes-Benz product line alone posted sales of 28,145 vehicles (up 9.5% from 25,701 in December 2011) bringing MBUSA sales to a best-ever 31,372, up 12.0% from the 28,006 vehicles sold in December 2011.
Strong sales were recorded across the model line. The sporty C-Class -- the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers -- recorded its highest year on record with sales of 81,697, up 17.9% over its year-to-date volume in 2011. The 9th generation E-Class followed with sales of 65,171, and the M-Class, MBUSA's top-selling SUV, rounded out the top three with sales of 38,101.
For December, sales at the high-end increased as well, with combined sales of S-, CL- and SL-Class vehicles increasing 18.9% percent to 17,416 (when compared to the 14,650 vehicles sold in 2011).
Separately, sales of Sprinter Vans increased by 39.9% for the month with sales of 2,231 compared to the 1,595 vehicles sold in December 2011.
Sales of the smart fortwo totaled 996 vehicles in December, up 40.3% for the month (compared to the 710 vehicles sold in December 2011).
Sales of the high-performance AMG models were 6,658 for the year a 27.5% increase of the 5,220 vehicles sold over the same period last year.
Sales of the company's BlueTEC diesel models were up 7.4% for the year at 15,416 compared to the 14,358 diesels sold in 2011.
Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,949 vehicles in December; an increase of 13.7% when compared to December 2011 (sales of 6,112 vehicles). On a year-to-date basis, MBCPO sold 80,380 vehicles, an increase of 7.8% over the comparable period (with sales of 74,571 vehicles).
Mercedes-Benz |
Dec-12 |
Dec-11 |
Monthly % |
YTD 2012 |
YTD 2011 |
Yearly % |
|
|
|
|
|
|
|
B-CLASS |
1 |
0 |
|
29 |
19 |
52.6% |
|
|
|
|
|
|
|
C-CLASS |
7,757 |
7,744 |
0.2% |
81,697 |
69,314 |
17.9% |
|
|
|
|
|
|
|
E-CLASS |
6,984 |
5,301 |
31.7% |
65,171 |
62,736 |
3.9% |
|
|
|
|
|
|
|
S-CLASS |
1,110 |
1,073 |
3.4% |
11,794 |
12,258 |
-3.8% |
|
|
|
|
|
|
|
CL-CLASS |
71 |
57 |
24.6% |
723 |
943 |
-23.3% |
|
|
|
|
|
|
|
SL-CLASS |
503 |
99 |
408.1% |
4,899 |
1,449 |
238.1% |
|
|
|
|
|
|
|
SLS AMG |
38 |
86 |
-55.8% |
800 |
722 |
10.8% |
|
|
|
|
|
|
|
CLK-CLASS |
0 |
1 |
-100.0% |
1 |
6 |
-83.3% |
|
|
|
|
|
|
|
SLK-CLASS |
445 |
266 |
67.3% |
4,595 |
3,220 |
42.7% |
|
|
|
|
|
|
|
CLS-CLASS |
703 |
638 |
10.2% |
8,065 |
5,665 |
42.4% |
|
|
|
|
|
|
|
R-CLASS |
9 |
144 |
-93.8% |
1,473 |
2,385 |
-38.2% |
|
|
|
|
|
|
|
M-CLASS |
4,241 |
5,313 |
-20.2% |
38,101 |
35,835 |
6.3% |
|
|
|
|
|
|
|
G-CLASS |
168 |
55 |
205.5% |
1,330 |
1,191 |
11.7% |
|
|
|
|
|
|
|
GL-CLASS |
3,111 |
2,578 |
20.7% |
26,042 |
25,139 |
3.6% |
|
|
|
|
|
|
|
GLK-CLASS |
3,004 |
2,346 |
28.0% |
29,364 |
24,310 |
20.8% |
|
|
|
|
|
|
|
MAYBACH |
|
|
|
50 |
39 |
28.2% |
|
|
|
|
|
|
|
TOTAL |
28,145 |
25,701 |
9.5% |
274,134 |
245,231 |
11.8% |
|
|
|
|
|
|
|
*SPRINTER |
2,231 |
1,595 |
39.9% |
20929 |
16,577 |
26.3% |
|
|
|
|
|
|
|
**smart |
996 |
710 |
40.3% |
10,009 |
5,208** |
92.2% |
|
|
|
|
|
|
|
MBUSA |
Dec-12 |
Dec-11 |
Monthly % |
YTD 2012 |
YTD 2011 |
Yearly % |
|
|
|
|
|
|
|
GRAND TOTAL |
31,372 |
28,006 |
12.0% |
30,5072 |
264,460*** |
15.4% |
|
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**Includes some vehicles sold by the Penske organization |
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***Does not include vehicles sold by the Penske Organization |